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Logo Critique for a scandinavian design object, Also need typo help for header and body text.
I see a trendy elevator company :)
Seriously though, there's a very strong "up and down" reference. And the pattern you have on the Be page looks more like a tire thread marks than a sidewalk to me... but in the end it all depends what sort of objects this company designs.
Thank you for replying.
The object is a human turn signal an chindogu/impossible object.
The two arrows of the logo represents two humans doing "the awkward sidewalk dance".
Agree with apankrat's comments. The "up/down" reference could work referencing turn signals, but the sidewalk symbol does look more like tire tread marks.
Agree with apankrat's comments. Now that you've explained it I understand the "up/down" reference, that could work okay. But the sidewalk symbol does look more like tire tread marks. Might work as a background pattern, but don't think it works as an icon.