'Rufina' an elegant serif typeface (60% OFF)

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Fernando Díaz's picture
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Joined: 27 Feb 2013 - 9:01am
'Rufina' an elegant serif typeface (60% OFF)
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Hello Typophiles!
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We are proud to announce our new release!
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'Rufina' by Martin Sommaruga, with a release offer of 60% OFF!!!

If you'd like to support the type designers please purchase directly at TipoType.com (Rufina) where the designer gets 80% of every sale.

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Thanks for the support
TipoType.com
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Martin Silvertant's picture
Joined: 31 Dec 2009 - 11:51pm
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Pretty awesome release! Perhaps a bit too much space between P_a though.

Andreas Stötzner's picture
Joined: 12 Mar 2007 - 10:21am
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Very nice typeface. But 60% off seems rather undecent to me. Is it not worth the price?
Good luck with it.

Fernando Díaz's picture
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Joined: 27 Feb 2013 - 9:01am
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Martin:
Thanks, I will tell the type designer about it so he can adjust kerning better.

Andreas:
Yes, I know what you mean. But it's just a marketing strategy, this year we decided to live only from type design, so as a new commercial type foundry we have to adapt to the market and what our target is willing to pay. We all know that prices in type design are dropping, but that does not mean that the type designer is winning less money, I think that's the other way around. Now people from more corners of the world are able to buy fonts, due to the lower prices.

Anyway, I guess that when you have a long and outstanding career in type design and are well established, like: Hoefler & Frere-Jones, Peter Bil'ak, Luc(as) de Groot, etc... you are able to sell your fonts at a higher price and people will buy it happily because they appreciate the difference. But I guess we (Tipotype) are far from it right now. I hope someday we can have the proper economic stability to have the right time to create excellent quality typography.

Kind regards from Montevideo, Uruguay.

Andreas Stötzner's picture
Joined: 12 Mar 2007 - 10:21am
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Fernando,
I see the point, of course. And I honestly wish you success with this typeface and others to come. But the problem with such huge discounts is, you somewhat give an impression that you’re not entirely confident in your product’s value for money. There has been much debate about this trend: 60% off, 80%off, 90% off … and then? Then we have distroyed our market and made type being held for crap.
Instead of a panic-discounting you could consider to generally price your packages a bit lower, or to bundle special value packages. Make an introductory discount of 20% or 30% and then keep the normal modest rates, so you will be noted as a serious type supplier – this will help you to establish a fruitful customer relations and generate reasonable revenue over a long time.
I use this marketing instrument myself, from time to time. If I recall correctly, I did not go beyond 25% so far. Everything else I would feel just bad about, and it actually won’t raise the sales.

Don’t worry, Rufina is a very handsome typeface, it will find its way and reward you.

– Greetings from Leipzig.

Fernando Díaz's picture
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Joined: 27 Feb 2013 - 9:01am
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Thank Andreas!

I will seriously consider your thoughts with my associates, perhaps on our next font, we'll give that strategy a try and see what happens :)

Charles Ellertson's picture
Joined: 3 Nov 2004 - 11:00am
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Reading the license, I find:

Modifying Font Outline
The purchaser is not allowed to modify or alter the font software without permission. However, under no circumstances may the resulting work be for resale or further distribution.

(emphasis added). But just a little further down

7. Modifying font outlines is allowed. (modifying outlines, new signs, alter spacing, change format, etc) only for its own personal or professional use. The purchaser is responsible for securing this data and making sure that unlicensed copies do not leave his/her possession.

I'm confused (easily done).

Secondly, as I read your font embedding policy, it's OK to embed fonts in a PDF if the font is obfuscated -- just like Adobe & FontFont's policy; unlike the Monotype conglomeration policy. That right?

Fernando Díaz's picture
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Joined: 27 Feb 2013 - 9:01am
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Hi Charles,

I will talk with my asociates to re-read the licence, and fix this errors, thanks a lot.

What it means is that you can modify the outlines, format, and add signs, etc... if it's for personal or comercial use, but, It's just for you, you cannot deliver the file to your client, for example.
And yes, it's OK to embed fonts in the PDF.

Thank you and sorry for the trouble!

Pablo Impallari's picture
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Joined: 1 Feb 2010 - 1:12am
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Loving it. Well done!