Looking for a serif family to compliment H&FJ Ideal type family

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SEB AHMAD's picture
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Joined: 11 Mar 2014 - 1:15am
Looking for a serif family to compliment H&FJ Ideal type family
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Hello type experts, I would love suggestions of what people believe to be 'ideal' partners to the H&FJ Ideal family which my university loves. We are undergoing a brand refresh we want to add a serif which compliments Ideal and has also a decent set of styles and weights.
Thank you in advance.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Check out FF Avance.

hhp

SEB AHMAD's picture
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Joined: 11 Mar 2014 - 1:15am
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Fantastic typeface hrant, I personally do love it and will buy it for my own collection but, alas, I feel its too characterful for the institution and what we are after is some thing with more regularity/geometry than Avance. Thank you again hrant.