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This is a logo I've been working on for a client who is opening a small, indepentent neighborhood bakery. Fresh handcrafted artisan baked goods will be the focus, but the bakery will also offer a small coffeeshop, limited delicatessen and bistro-style and sidewalk dining.
The bakery will be located in the Avenues neighborhood of Salt Lake City, hence the name.
After a few false starts on an image concept, this is the image and type treatment that the client liked.
The colors are based on (and meant to be evocative of) the characteristics of baked bread, and the overall feeling we've been trying to create is a simple, rustic, artisan-style charm.
There will also be a horizontal banner version, with the mark set to the left and the type in two lines next to it.