1950s sans serif from Jantzen lingerie ad

Classification: 

[[http://www.pinterest.com/pin/240590805067572046/|"CURVALLURE"]] font in this 1957 Jantzen bra ad. I've seen it in other Jantzen ads and I think at least one other ad from the same period.

Thank you!

Comments

Engraver's Gothic is quite similar.