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Looking for serious typeface that evokes happiness as well

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Shane San Agustin's picture
Joined: 25 Feb 2014 - 10:16am
Looking for serious typeface that evokes happiness as well

As usual, a client that just says feelings and nothing more concrete than what I am looking for.

For a food chain, family-oriented / "for the crowd" kind of demographic, and I guess it will be in a certain shade of red (like ketchup.) Its commercial advertisments are usually depicting joy when being inside the establishment or patronizing their merchandise.

Can anyone suggest? I am more leaning towards san serif typefaces since it is a tagline of sorts (can't say the tagline really, but something that in service with joy.)

Any help, guide and/or suggestions would be much appreciated!

Donald H. Tucker's picture
Joined: 13 Dec 2012 - 3:47pm

"Happy" is pretty subjective but I suppose it has about the same effect as cute, or rounded, and avoiding a sterile mechanical style like Helvetica. For a sans try Yummo http://www.myfonts.com/fonts/flat-it/yummo/
But why restrict your choices to a sans?
For example check out Laura Worthington's fat hybrid _Ganache _ http://www.myfonts.com/fonts/laura-worthington/ganache/
Or fairy tales handwritten roman letters like Besley Hand http://www.myfonts.com/fonts/juraj-chrastina/besley-hand/
Think outside the box.
BTW "happy" and "serious" seem to be incompatible as font criteria. But I can see "happy" and well designed as a great combination.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am

Strange – why does he want this to be "serious"? My only guess is he doesn't want it to look retarded-happy, like maybe this: http://media.chick-fil-a.com/Media/Img/catalog/Pressroom/ImageLibrary/lo...

In my view the main things that make a font friendly/happy are weight, width and a large x-height; it can have serifs, as long as their not delicate; and some controlled irregularity might help here too.

So what about this?


Shane San Agustin's picture
Joined: 25 Feb 2014 - 10:16am

Thank you for articulating it better, but I do think that is why the client went to ask help to get the idea to be well designed.

I think my client said 'serious' because he wanted it to look as something presentable for corporate purposes, sort of consistency and legibility or cleanliness in the font. 'Happy' can be associated to the roundness of the edges of the glyphs maybe or

Yummo & Ganache do seem to have the looks but i dunno what to make of it. The former has its thickest weight still lacking in a little more weight and the latter leaning to whimsical. Even with these, I'll try to present it to the client. Thanks.

Any other opinions, comments and/or suggestions are greatly appreciated.

Shane San Agustin's picture
Joined: 25 Feb 2014 - 10:16am


Same sentiments to why he wants it "serious," but I agree that the client does not want it retard-happy haha!

I agree with the weight & width, but I think the x-height can still vary, really depends on the typeface. Anyway, I am not closing it only on sans serifs; just that I lean towards it more.

Swagg seems viable as an option too (especially the italics, which I haven't ventured in yet.) Thank you very much.

For both, @hrant & @donshottype
Also looking into other kinds of looks so yeah, outside-the-box thinking here as well.

Thank you thank you, but still open for more suggestions!


The client wanted the usual typeface used in their previous output so even though most of you suggested well-designed typefaces, the client just used where he was comfortable. To all, thank you for helping me today. Have a great day!

Final EDIT:
Thank you for the following:
@J Weltin for suggesting Finnegan by Jürgen Weltin
@hrant for suggesting Swagg by Richard Miller
@donshottype for suggesting Yummo by Ryoichi Tsunekawa & Ganache by Laura Worthington

James Michaels's picture
Joined: 6 Mar 2010 - 12:54am

How about Cachet, a sans with rounded corners (more obvious in bolder weights).