Looking for a typeface for display and for logo purposes that complements Bery Roman.

eszter-the-eszter's picture

I am in need of some advice. I am working on a project with an architect firm on the renovation of an evangelic building complex in the center of Budapest. On the facade there's going to be a list of the the shops, museums..ect that are housed inside the building. The complex as a whole is getting a logo, which will also appear on the facade, albeit quite subtly, and it will have an internal wayfinding system that will need type as well. There are a long row of shutters that will have quotations on them, for what I already picked out Bery roman from Ourtype. The stencil lettering on the shutters and the display type above are quite different in scale, i don't think they can be perceived at the same time so they don't necessarily need to match, but ideally it would be good if they did.

So, I need to find a typeface that is good for both big display and for the logo and also for the internal wayfinding. Also it need to be something that is reasonable priced and can be brought separately, by weight. I really like Johnston but it doesn't have enough weights for the logo, and its classical propotions don't match Bery's.
Thanks in advance for any help you can give.

J. Tillman's picture

A better link for Bery Roman would be nice. A link for Johnston would be nice. I do not exactly understand the physical relationship of the display type and the stencil. And where is the way-finding information? On separate signs or what?

hrant's picture

Cool project. I think Bery Roman does nicely match that façade.

But: you will need different fonts for the display and the wayfinding. Since Bery is a essentially a Didone, I think the main challenge will be finding a font in that genre that's suitable for wayfinding.


Nick Shinn's picture

Two of my “historical fictions” might be suitable:
Bodoni Egyptian
Figgins Sans

Monotype Grotesque is also worth considering.

These typefaces reject the smooth mechanical finish of 20th century modernism, and this, in my opinion, is essential in respecting the ethos of historical architecture—and not setting up a distracting historiographic dialectic between building and typography.

donshottype's picture

Bery Roman is a Didone, a very high contrast serif. Johnston is very low contrast sans-serif and does not harmonize at all with Bery Roman. If you do want a sans serif you might consider a sans with high degree of stroke contrast, but with letter-forms that are still legible enough for way-finding. Myfonts has over a hundred stressed sans fonts http://www.myfonts.com/search/tag%3A%22stressed+sans%22/fonts/ that you might want to skim through to see how they feel to you when paired with Bery Roman. Clearly you don't want your choice to look too modern modern, quirky or overused. This counts against fonts such as Optima, Peignot and Parisian. Consider something less distinctive, such as Seaside http://www.myfonts.com/fonts/andrijtype/seaside/ Ocean Sans http://www.myfonts.com/fonts/mti/ocean-sans-mt/ Castle http://www.myfonts.com/fonts/linotype/castle-lt/ or EF Radiant http://www.myfonts.com/fonts/ef/radiant/

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