midttrafik

Classification: 

I know that this is customized a bit, but which font is it based upon?

Comments

Sorry, it sounds probably helpless and lazy but to me, this logotype has nothing really distinctive. You could re-do the same starting with any standard/neutral/basic sans of your choice, simply editing it a bit. The only thing you need to keep in mind is /k design. You could start from [[http://www.myfonts.com/search/helvetica+neue|Helvetica Neue]] to [[http://www.myfonts.com/search/myriad|Myriad]], [[http://www.myfonts.com/search/trebuchet|Trebuchet]] or [[http://www.myfonts.com/search/arial|Arial]]...
My choice here, Trebuchet Bold, 15 min reworked

Good answer Ryuk.
One of my favorite blogs -- called "Cutting Edge Logos" -- reveals the secrets of logo designers:

---------------- start quote ----------------------------
How to design a logo?
1. Set the name in a retail typeface
2. Cut off some corners in Illustrator
3. Cash a big check
---------------- end quote -----------------------------

For a collection of examples see http://cuttingedgelogos.tumblr.com/archive
Don

Thanks for the answers, guys! Really useful - and amazing blog btw :)