Stylized Sans Serif



I'm new.. I think it's sans serif. Has anyone seen this? It was submitted to me for a project and I need to make changes.



Once upon a time the name of this font was http://LHF Advertisers Plug ATK by Chuck Davis [Letterhead Fonts, 2001]
Now I see you can't find the font (name) on their site.
I don't know why, but I noticed Letterhead have "retired" many old fonts of -even worst- they put the old fonts under new names and re-use the old name for a totally different font (this is pure madness!)
Could somebody explain to me why they do that?