Nordstrom Ad from 1974


I'm trying to identify the font that Nordstrom is in. Any help would be appreciated!


JLS Data Gothic comes close, but not quite:

And I was curious about the other font, which appears to be revival:

This type of font is usually called Melior. A famous design by Hermann Zapf for Stempel in 1952. Based on Zapf's experiments with designs using a squared-off circle known as the super-ellipse.
Linotype has the Melior trademark Many digital knock offs, some with minor variations such as the softened outline found in the ID specimen and in Marseille Serial which is similar but not identical to the specimen.