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Looking for font suggestions/general insight.
I'm currently working on the website & art direction of a soon-to-be-launched women's online fashion shop. The feel of it is supposed to be "up scale" and kind of exclusive (not cute or kitschy at all). I have been trying out logo sketches and other things with Lineto's "Brown" typeface and LOVING the way it looks and how it communicates the brand.
The only problem is the price being nearly $200 for one single weight, which the sole starter of this business is not crazy about. She does very much like the font as well, but is suggesting I try and find a free alternative. I've been looking far and wide and I simply don't think anything free can hold a candle to Brown's strong, geometric form.
So my questions concerning this are:
- Does anyone know of any free (or at least cheap) alternatives to Brown that I simply haven't stumbled upon yet?
- Is buying Brown a good investment for the company and should I try to convince her of how important it is?
- And additionally, I'm looking for some basic insight into if anyone has experience using Lineto's typefaces as webfonts, and knows which format(s) would be the best to buy and how I would go about hosting them.