Proxima Nova+Akzidenz G.

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Jean Louis Poirot's picture
Joined: 25 Jul 2014 - 10:40am
Proxima Nova+Akzidenz G.
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[[http://www.bloomberg.com/]] has been using this combination for a while: Proxima for headlines, Akzidenz for text. What do you think of this combination? Also , why do they switch to Arial+Helvetica in the company menu? If you're paying for webfonts, which make Bloomberg stand out against more traditional competitors, why not use them.

Peiran Tan's picture
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Joined: 11 Dec 2012 - 2:51am
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I always have a disaffection for Proxima Nova's lowercase a. But overall it's acceptable: Proxima's vivid character comparing with the tastelessness of Akzidenz Grotesk.

Jean Louis Poirot's picture
Joined: 25 Jul 2014 - 10:40am
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I'm also not a fan of that lowercase "a". I think Akzidenz (ex) works well here [[ http://www.bloomberg.com/]] , not so much on Bloomberg.

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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I can’t read that Bloomberg page with all the titlecase.
Must be targeting Americans.

Jean Louis Poirot's picture
Joined: 25 Jul 2014 - 10:40am
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Thank you for pointing that out, Nick, it's my mistake. I meant Akzidenz (ex) looks better on Fasano's website [[http://www.fasano.com.br/]], than Bloomberg's.