1930's Saturday Evening Post banner font.

Primary tabs

14 posts / 0 new
Last post
Linda Conner's picture
Offline
Joined: 4 Jan 2015 - 4:37pm
1930's Saturday Evening Post banner font.
0

I'm looking for the font from the 1930's Norman Rockwell era Saturday Evening Post which was used in their masthead. Anyone have a name or know where I can find it?

Victor Curran's picture
Offline
Joined: 31 Dec 2008 - 3:34pm
0

Custom by Guernsey Moore. There's a digital font in the same style called Saturday Morning Toast (Nick Curtis, 2001).

K.C. Thompson's picture
Offline
Joined: 22 Aug 2011 - 9:32pm
0

If you are talking about the two-line nameplate that ran the full width of the cover, it was most likely hand-drawn—not a typeface. That particular nameplate actually dates from the very early 1900s and was used for decades.

American Type Founders did release a typeface called Curtis Post in 1902. It was based on Post Oldstyle Roman No. 2, which was the model for hand-lettered headings in the magazine at the time:
http://luc.devroye.org/fonts-71374.html
http://luc.devroye.org/EJKitson-or-GuernseyMoore-or-HermannIhlenburg--Po...

There are a few digital “tribute” typefaces:
https://www.myfonts.com/fonts/nicksfonts/saturday-morning-toast/
https://www.myfonts.com/fonts/jnlevine/lamp-post/

Another typeface from that era that is very similar is Windsor:
http://www.myfonts.com/fonts/mti/windsor-mt/

Donald H. Tucker's picture
Joined: 13 Dec 2012 - 3:47pm
0

I'm not a fan of the "rugged" style of lettering used in the masthead -- but if you are a fan of distressed and antique lettering styles, your mileage will differ.
I prefer the polished version made by Nick Curtis.
For searchers of authentic versions of the letterhead the I concur in the posted information on Curtis Post of 1902 and Post Oldstyle Roman No. 2.
Every major foundry of circa 1900 produced similar "rugged" rounded letter fonts of similar weight. If there is any interest I will post a list.
Don.

K.C. Thompson's picture
Offline
Joined: 22 Aug 2011 - 9:32pm
0

Thanks, Don, I’d be interested in that list.

Donald H. Tucker's picture
Joined: 13 Dec 2012 - 3:47pm
0

OK Kevin, I will do a round-up of the usual suspects.
Don

Donald H. Tucker's picture
Joined: 13 Dec 2012 - 3:47pm
0

First is Buffalo, a popular typeface in the early 20th century by the H.C.Hansen foundry:
Virtually identical typeface sold in Europe as Kolonial. No digital.
Don

Donald H. Tucker's picture
Joined: 13 Dec 2012 - 3:47pm
0

Second is Blanchard Inland -- a font from Inland Type foundry circa 1900. digitized by Paulo W http://www.dafont.com/blanchard-inland.font?text=Saturday+Evening+Post
Don

Donald H. Tucker's picture
Joined: 13 Dec 2012 - 3:47pm
0

Third is Wood Stevens Bold -- a font digitized by Paulo W http://www.dafont.com/wood-stevens-bold.font?text=Saturday+Evening+Post&...
Don

Donald H. Tucker's picture
Joined: 13 Dec 2012 - 3:47pm
0

Tom Carnase and Ronne Bonder used Post Oldstyle as the basis for ITC Gorilla.
http://www.myfonts.com/fonts/bitstream/itc-gorilla/
Don

Donald H. Tucker's picture
Joined: 13 Dec 2012 - 3:47pm
0

Updated:
ATF's Hearst, digitized by Nick Curtis as Ragged Write NF http://www.myfonts.com/fonts/nicksfonts/ragged-write-nf/
Also digitized by Richard Kegler as P22 Kane https://www.myfonts.com/fonts/p22/kane/
Don

Donald H. Tucker's picture
Joined: 13 Dec 2012 - 3:47pm
0

F.W. Goudy's Powell of 1903 GoudyPowell1903@85pct_5994.jpg"> Produced by the Keystone Foundry as a commission for a Mr. Powell, who was working at the time as advertising manager for the Mandel Brothers. Powell had previously commissioned a font for another company. That font became Pabst Old Style, as shown in the ATF 1906 catalog. A digital version
http://www.myfonts.com/fonts/lanston/ltc-pabst-oldstyle/
Don

Donald H. Tucker's picture
Joined: 13 Dec 2012 - 3:47pm
0

Inland produced a condensed version of Pabst Oldstyle, which appeared, with the name Avil, in the 1912 ATF catalog.
Don

Donald H. Tucker's picture
Joined: 13 Dec 2012 - 3:47pm
0

Updated:
Barnhardt Brothers and Spindler had Plymouth in their 1907 catalog by Rick Mueller in 1999
http://www.fontspace.com/rick-mueller/plymouth
BB&S also had a condensed version
Don