House Gets Serious with "Paperback"

Joe Pemberton's picture

So, you thought House Industries (ahem, Mister House Industries) was all grown up, having added the Neutraface and Benguiat families in recent years. Well, they just upped the ante with Paperback, a serious text face with optically sized masters, patterns, alternate figures, dingbats, et cetera. Everything you'd want if you're designing for, well a paperback, or maybe for newsprint.


kris's picture

Gee whizz! Certainly a new direction it seems. Is there a pdf speciman? hard to tell what it is like from screenshots…

Joe Pemberton's picture

A fact that I totally missed is that John Downer designed it. Fitting that they're promoting it with his bare chested likeness. Hilarious. Bravo House!

Miss Tiffany's picture

Yes. I saw the ad in the latest HOW and laughed out loud. Although, seeing him--John Downer--in the flesh and posing a some sort of type designing Fabio was not a surprise, as he always finds an excuse, or reason, to show off his water-polo-exercised body to the masses. ::wink:: ::grin::

That said, I'd like to add that Paperback looks amazing and the italic is gorgeous.

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