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Further Studios Logo
Posted by furtherstudios in
10 Sep 2003 — 7:05pm
10 Sep 2003 — 7:05pm
Hey, this is my first time posting here, but I've read your critiques for a long time and have always valued them. I was just playing around with the idea of a new logo for my firm, and came up with this - and want to know what you all think. Thanks! 
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10 Sep 2003 — 8:05pm
It looks very seventies.
Neat forms though, if not every legible.
10 Sep 2003 — 8:55pm
Thanks, Chris. Do you think the design "works"? Or does the legibility work against it too much?
I was trying to go for something abstracted far enough that it's more of a design than just initials, but I know that a logo also shouldn't need an explanation for it to work.
Thanks for the comment, and I'd love to hear more crits!
10 Sep 2003 — 10:20pm
The only thing I'd point out is that those narrow slits have to size-sensitive (wider for smaller sizes) to avoid closing up.
hhp
10 Sep 2003 — 10:40pm
Thanks HHP. I've got a slightly altered version for when it gets down to really small sizes.
10 Sep 2003 — 11:17pm
It is an interesting form. There are two things about the form that are unsettling to me, but only on a personal level: (1) the form looks like it's going to roll/tip over to the right, and (2) for some reason the curve at the bottom of the "f" isn't working for me (unfortunately, I am not offering any suggested resolutions tonight).
Good luck!
Scott
11 Sep 2003 — 12:12am
I'll work on a version of the logo without the curve (on the 'f'), but it'll still look like it's going to tip over. I don't know if that'll bother other people or not - I didn't even really think about it.
I'm sort of wondering if I should just stick with the logotype on the temporary page 2 of our site:
http://www.furtherstudios.com/ (just click the splash, no need to read the outlandish manifesto-esque text unless you really want to)
Thanks again.
11 Sep 2003 — 12:35am
Okay, here's version 2. One question - you don't think it looks too phallic, do you? A better question is, you wouldn't have thought it looked phallic if I hadn't mentioned it, would you?
11 Sep 2003 — 6:53am
i like the old logo, with the tops of the letters shifted to the right. it looks hot.
this new one is not memorable enough. and something about those straight white lines going thru it makes it look just... weird. it''s not helping it form space and dimension, it's just breaking it up in weird places. an FS monogram may be cool, but i dont think this should be it...
11 Sep 2003 — 7:06am
I agree with Loren. I like the old one better too
11 Sep 2003 — 11:57am
Your old/current logo is much stonger. The f/s mark is now saying "Korean paperclip manufacturer" to me. Your current logo is "hot", as Loren put it, but could probably still use a little attention (i.e. font selection and vertical spacing of "studios"). I'm anxious to see your site when it is finished.
Aloha!
Scott
11 Sep 2003 — 1:51pm
there's a great logo - in my opinion, of course - Suomi-Yhito - a Finnish insurance provider. i'll try to post it later. this logo can give an idea about stylized letters.
David Hamuel
11 Sep 2003 — 2:17pm
"Thanks, Chris. Do you think the design "works"? Or does the legibility work against it too much?
I was trying to go for something abstracted far enough that it's more of a design than just initials, but I know that a logo also shouldn't need an explanation for it to work.
Thanks for the comment, and I'd love to hear more crits!"
For normal usage you could put the symbol and then right next to it "further studios", then for places where it wouldn't be appropriate to have the text you could just use the logo. It is definitely unique and memorable, so I think it would work fine on it's own.
I like how the S cuts into the F on the new logo, however I think I like how the F and the S meet at the bottom on the old version.