The naivete of the written word, the imperfection, will be what makes it most interesting and/or memorable. The typeface you have chosen for the "fine jewelry and watches" is what you should be worried about. If you scale this down by half you realize that it is lost. I'd focus on the name. Add more contrast. The loop of the l in Caroleena has a ribbon-like quality that would be nice if it surfaced in other places.