Vertical Type Question

Primary tabs

8 posts / 0 new
Last post
W's picture
W
Offline
Joined: 9 Apr 2007 - 11:10am
Vertical Type Question
0

Hey, I need to put a mixed case word on a window and it seems it would work best vertically. Wondering if there is a standard rotation whether the text is typically rotated to read bottom to top, or top to bottom. It is mixed case so rotated 90 degrees counter clockwise would put the base line on the right hand side, and the text would be placed on the right hand side of window reading bottom to top so I'm thinking this works. Wondering what the norm is for vertical type.

Andreas Stiftung's picture
Joined: 6 Apr 2017 - 12:10pm
0

On book spines, in the UK it's one way (begins at bottom), in the US the opposite.

John Hudson's picture
Offline
Joined: 21 Dec 2002 - 11:00am
0

Actually both UK and North American spine titling runs top to bottom; it's other European countries that run bottom to top.

Les O'Neill's picture
Offline
Joined: 15 Jan 2014 - 5:05am
0

But to answer W's question, I would say he/she has it right if signage is going on the right side of window. If on the left side then top to bottom would seem more appropriate. In each case the baseline is reinforced by the window's edge (esp. if there are no descenders)

John Hudson's picture
Offline
Joined: 21 Dec 2002 - 11:00am
0

On the other hand, where do you expect people to be standing? If they're standing in front of the window, they will be reading the text upside down if they tilt their heads, and will need to move to the right in order to read it the right way. So having the text run bottom to top at the right edge of the window seems to me to orient the text outside the window frame, whereas running it top to bottom orients it to a reader standing in front of the window.

Les O'Neill's picture
Offline
Joined: 15 Jan 2014 - 5:05am
0

Very good point John! My thoughts were for foot traffic coming at the glass from outside the frame but obviously that only works in one direction! Perhaps there is a strong case here for keeping the text horizontal, placed in any one of the four corners?

John D Petty's picture
Offline
Joined: 4 Mar 2012 - 9:17am
0

From the brief description here I think I would be tempted to go for reading downwards, although I'd make my decision based upon the exact circumstances and conditions in situ. I have often wondered if there is a handedness issue with this. Looking at bookshelves for example, with both 'up' and 'down' spines, I find it irritating to have to keep rocking from side to side and find tilting to my right much more natural; I'm right handed.

Eric Doctor's picture
Offline
Joined: 16 Jan 2008 - 3:27pm
0

Typically when you're doing vertical text you want people to read up; the reason it reads downward on book spines is so that it will be upright when the book is lying cover-side up on a table.

I agree, though, that orienting it so the baseline is supported by the edge of the window makes sense.