Underlining certain letters in logotype design

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Jirka Pokorny's picture
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Joined: 22 Aug 2011 - 11:57am
Underlining certain letters in logotype design
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Hi all,

I'm looking for any references, information and examples of logotypes that include underlined like-ordinals characters (mostly a and o). I'm quite sure I've seen those on older buildings from the beginning of twentieth century. I am assuming that it has something to do with Art Deco and maybe what had come right next after it. But all I have found was one image of a rich family's tombstone in Prague (attached).

(I'm sorry, but I can't come up with a better title.)

Thanks!

Reynir Heiðberg Stefánsson's picture
Joined: 19 Nov 2010 - 11:15am
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I have also seen it on some Led Zeppelin cover designs, especially on the Mothership album.

Jirka Pokorny's picture
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Joined: 22 Aug 2011 - 11:57am
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Thanks Reynir, at least it's something :)

Stephan Kurz's picture
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Joined: 22 Jul 2005 - 2:19pm
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Interesting topic – I came across the phenomenon a couple of days ago in Vienna, Austria on a building where it said "ERBAUT ANNº 1912" (double underline under the ordinal). Meaning: "built in [the year] 1912", so your Art Nouveau suggestion would fit. The origins might have something to do with ordinal indicators – Wikipedia has quite an extensive article on the a, o and other superscript forms and their function; my guess would be that in decorative lettering this original function was sometimes retained, sometimes wrongly adapted (as in my example, where Latin "anno" would not need any ordinal), and sometimes the form lost the original function and took over another (variation, visual balance, ornamentality)… I'll try to find more examples.

James Cameron's picture
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Joined: 25 May 2017 - 2:10am
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