Boutique - a bold condensed serif

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Keith Tricker's picture
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Joined: 19 Jul 2013 - 4:44pm
Boutique - a bold condensed serif
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This is work in progress. Not too happy about the capital G, which seems a little clumsy. Invite your suggestions on this and any other refinements. 'Boutique' is a working title. Would welcome some alternative name suggestions: something that suggests style and substance

Eric Doctor's picture
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Joined: 16 Jan 2008 - 3:27pm
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You've got a good start. I'd suggest breaking out of some of the more rigid modularity; the letters aren't going to feel so stiff if they're less "perfect." Also watch out for optical correction; many of your round letters look lighter than your rectangular letters — this is especially apparent in the NO pairing. I actually like the "clumsiness" of the capital G — it's less rigidly geometric than the other letters.

Keith Tricker's picture
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Joined: 19 Jul 2013 - 4:44pm
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Thanks Eric, that's helpful. When you say less 'perfect' what do you mean exactly: the round letters should be more elliptical, or the legs of the K and R a little curved perhaps? I see what you mean about the respective weights of the round and rectangular letters, that's certainly worth addressing.

Maciej Kawlyr's picture
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Joined: 8 Jun 2017 - 5:17am
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Great font

Theunis de Jong's picture
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Joined: 22 Apr 2008 - 5:06pm
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There are some elements here that reminds me of Art Deco (or perhaps late Art Nouveau – not the overly curly style, but the straighter variants such as ITC Anna (https://www.myfonts.com/fonts/itc/anna/)). You can press that yet further by making the /O and /Q distinctively egg-shaped. Slightly curving the legs of /K and /R would also move you more into that direction, if that's where you want it to go.

I'd love to see a slightly lighter variant as well!

Eric Doctor's picture
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Joined: 16 Jan 2008 - 3:27pm
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Hi Keith, what I mean is that right now you're all squares and circles, and if you ease up on that rigid geometry a bit your letters will feel a little more comfortable. Futura works because it's *not* actually perfectly geometric; it makes allowances for the human eye. Some of your joins on letters like the m and n are really heavy optically; see if you can give them some air by deviating from your geometry a bit.

Keith Tricker's picture
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Joined: 19 Jul 2013 - 4:44pm
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Thanks Theunis, and Eric for your further thoughts. I'll work on these.

Lucien Marcs's picture
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Joined: 12 Jun 2017 - 5:33pm
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I have to say.. I like the 'G'...

Magnus Gaarde's picture
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Joined: 9 Apr 2004 - 2:17pm
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Hi
Nice looking typeface. It has a sort of wood type thing to it.
Like others have said maybe slightly work on softening up the geometric feel. Maybe by adding some contrast and varying the widths of the strokes (slightly) based on a broad nib pen rule.
I would also suggest you make some optical adjustments. For instance:I think you need to add some overshoot to the round shapes (G, O, Q, U, b, c, o ... etc. )
I do see some overshoot in the lowercase o and on the uppercase C but the rest needs it as well.
Also "symmetric/mirrored" shapes such as the S, s, Z and z would probably benefit from enlarging the bottom part a bit to balance the letters more. Right now the top and bottom parts are identical in size and that kind of makes the top look bigger/heavier.

Keith Tricker's picture
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Joined: 19 Jul 2013 - 4:44pm
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Thanks Magnus. I'm with you on the overshoot. I corrected this following Eric's comments and it's helped solve the weight discrepancy problem between rounded and square letters. Your other comments are noted too. Much appreciated.

Keith Tricker's picture
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Joined: 19 Jul 2013 - 4:44pm
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I've been putting your suggestions into practice and have added overshoot to the rounded letters, given corners to the counters of the lower case letters and made various other tweaks. What do you think? Hopefully you can see the attached, although I've been having some trouble uploading files to TPHL. One last attempt, then I'll try again later if no joy!

Dave Williams's picture
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Joined: 6 Jul 2005 - 7:21am
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It's coming along nicely. The '4' feels a little heavy to me, and maybe make the bottom half of the '8' slightly broader than the top half?

Keith Tricker's picture
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Joined: 19 Jul 2013 - 4:44pm
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Hi Dave - yeah, funny you should pick up on that, I noticed it immediately myself once the file was uploaded. Guess I've been concentrating on the alphabet so much I forgot the numerals! The dollar sign looks a bit heavy too, don't you think?

Theunis de Jong's picture
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Joined: 22 Apr 2008 - 5:06pm
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The /G seems to crouch down a bit. I see its top arch is different from /C, /S, and /3. Maybe you want to unify these -- I think the almost flat bottom of the /C and /3 could work for the /G as well, given that it would lose the spurs on the top and bottom but you'd still have the serif in the center.

The Dollar looks fine to me; didn't you mean the ampersand next to it instead?

Keith Tricker's picture
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Joined: 19 Jul 2013 - 4:44pm
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Hi Theunis - what you say sounds logical and I did start out with a flattish topped /G, but because it's a much broader character than the /C and /S it just didn't look right. That's how I came up with this rather 'clumsy' /G in the first place! Some of you claim to like it, and it's beginning to grow on me too. A touch of overshoot should solve the 'crouch' problem. But thanks again for your thoughts.

George Thomas's picture
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Joined: 24 Apr 2000 - 7:46pm
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You are right to want a better name for it; Boutique just doesn't work for this font. Consider city names, locale names, surnames, etc. Eventually you will hit one that just feels right.