New Eyes Needed! Critique Away!

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Benjamin Higbee's picture
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Joined: 6 Jul 2017 - 4:08pm
New Eyes Needed! Critique Away!
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This logo I've been working on for too damned long and am now so blind to any aesthetic or design aspect of it that I am calling SOS out to the universe....Fresh eyes needed. Thanks, oh and this is a logo I am creating for myself and the biz I am launching, so no issues with it's posting here. It's all mine. Critique away, Many Thanks in advance

K Cerulean Pease's picture
Joined: 19 Oct 2003 - 5:03pm
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The mark is great. I prefer the mark on the right. But you could use both for different purposes. If you're going to use the mark on the left at all, I'd remove the black bar on top.
I like the second type treatment (i.e. the boldest one, second from the top on either side) but the width disparity between CK in ROCKET is drawing my attention. My suggestion is to cut the ends of the C in ROCKET a bit shorter (but leave the C in CARGO as it is!)

Benjamin Higbee's picture
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Joined: 6 Jul 2017 - 4:08pm
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K Cerulean Pease,
Great suggestions, I totally appreciate your taking the time...Many Thanks!
I'll post a revision soon with the alterations.

Cheers!

Benjamin Higbee's picture
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Joined: 6 Jul 2017 - 4:08pm
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c width in Rocket reduced