Whats your go to process for selecting a font

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Captain Kidd's picture
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Joined: 3 Apr 2008 - 5:18am
Whats your go to process for selecting a font
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Im curious to know what everyones process is for selecting and finding a font for a particular project.

Do you use a particular font management tool or browse font foundries, a website? I ask because when I feel a project needs a particular style of font, something unique, and something doesn't come to mind straight away, I tend to fall back on Font Explorer X first, which is time consuming, and I cant seem to view paragraphs of text on that (if someone knows if this is possible please let me know), I then bring fonts in InDesign and reference with a possible other fonts and combinations. When one doesnt come to mind early on, and theres alot of fonts to get through, it can be a daunting process.

An example lets say might be the recent Pentagram design for Garden Museum (https://fontsinuse.com/uses/19122/garden-museum), two beautifully matched fonts, I think, that you probably wouldn't use day to day (Amira and Humanist 970), so finding them would be all the more difficult unless of course you've had them on standby.

Id just be curious to know the process some of you have?

Thanks

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Ideally: figure out the "mood" of the project, then commission a custom design that evokes it. Failing the latter, look hard for a good match (that's not over-used).

Captain Kidd's picture
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Joined: 3 Apr 2008 - 5:18am
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Thanks Hrant, it would be nice to be able to commission a custom design.

Les O'Neill's picture
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Joined: 15 Jan 2014 - 5:05am
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You can view paragraphs of text in Fontexplorer. Select the font or fonts (if the're non consecutive hold 'command' key as you select) then hit command I (that's i for info), click on the 'detailed preview' pane and double click anywhere inside that window. there you will see dummy text choices one of which is 'A horse's tale' by Mark Twain. But you can also 'roll your own' by choosing custom and cutting and pasting from whatever source you wish.
HTH
Les

Captain Kidd's picture
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Joined: 3 Apr 2008 - 5:18am
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Thanks Les, I meant in the actual viewer itself, to be able to select a couple of fonts and select as paragraph so you can scroll through paragraphs of each. Currently it shows ones long sentence and when a few fonts are selected theyre so cramped together that I find it quite difficult to focus properly on one alone.

Andre Simard's picture
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Joined: 8 Dec 2016 - 12:50pm
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Lots of questions come in my mind when I've to choose a typeface. I would say this: What kind of projetc? Long reading or short folder? Poster or book? Is there all the accented letters in the font? Is there a lot of weights from light to Ultra for instance? What kind of readers will have? After, I choose in my short list the one who reach the most my target.