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Max Miedinger

Indices: Designers: Max Miedinger

Born 1910 in Zürich. Died 1980, also in Zürich.

Max Miedinger is known a type designer, mainly for his design of the Helvetica type family (actually, Haas Grotesk).

In the late 1920’s Miedinger trained as a typesetter, and eventually went to work for Edouard Hoffmann who was the director of the Haas Typefoundry. At the foundry, Miedinger worked primarily as a salesman. But in his spare time, at Hoffmann’s behest, he designed a sans serif face, Haas Grotesk. Haas partners D. Stempel AG and Linotype expanded the design into the complete Helvetica family from 1957 onward.

Helvetica’s sucess was huge, and it put him on the map as a type designer. Linotype paid him a stipend for his contribution to their corporate success until his death in 1980—a very uncommon practice at the time.