Ok, I am taking the previous advice and concentrating solely on the logo now. I have spoken with the client in much detail regarding the nature of fiberoptics and done my own research as well. Please give me your thoughts on the new logo I am working on.
To refresh memories:
• Business is a network design firm specializing in fiberoptic and UTP transmission of packetized digital audio.
• They would like to emphasize the fiberoptic approach since it is higher bandwidth, hence more reliable for realtime applications.
• Their clients are looking for the complete design and installation of a digital audio network in the following locations: broadcast studios, recording studios, performance venues, stadiums, clubs, campuses.
• Largest competitor is Ascent Media, although Ascent is working a much larger demographic.
• Their primary needs for identity are website, storefront, letterhead, invoice, and business cards.