Need comments on new logo

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Arnold Wee's picture
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Joined: 25 Jul 2005 - 10:41am
Need comments on new logo
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hi all,

doing a new take on my co's logo...
need a second opinion...
i've decided to ligaturise a sans serif font!
questions:
can you read it easily?
will it be perceived as a weird looking "h"

thanks!
arnold

Nick Curtis's picture
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Joined: 21 Apr 2005 - 8:16am
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will it be perceived as a weird looking “h”

No, it looks like FI, but you probably ought to move the I a little closer to the F to make the interletter spacing consistent.

Daniel Weaver's picture
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Joined: 26 Aug 2003 - 4:14pm
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I think the lettering is to tight overall. That spacing looks 1970s, let it breathe.

aaron's picture
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Joined: 17 Dec 2003 - 1:40pm
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looks a bit too much like the addison logo:

http://www.addison.com/

firefish is a name with lots of visual connotations, why not investigate those more?

David's picture
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Joined: 17 Dec 2004 - 1:46pm
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kerning is unbalanced, especially since you are using a ligature, which pretty much sets the spacing for the rest of the letters.

Icon needs to be bigger. I can't tell what it is.