(x) High Fashion 70's font - Pistilli Roman {Yves}

SeventeenNineteen
4.Aug.2005 7.03am
SeventeenNineteen's picture

I’m looking for the font most often used in the 70’s style high fashion magazines (such as harpers bazaar) where numbers were a focal point and small text accompanied the numbers, underneath them, and below a rule. (It might be Herb Lubalin?) This is the closest I could find, and I’m having the worst trouble identifying it. Can you help? Thanks!

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wizard7926
4.Aug.2005 7.44am
wizard7926's picture

Sahara Bodoni is a match for both the lower right ampersand and the question mark.


Ignacio
4.Aug.2005 8.32am
Ignacio's picture

You can find the left ampersand in Cabernet Swash.


Bald Condensed
5.Aug.2005 3.00pm
Bald Condensed's picture

Sahara Bodoni is close but no cigar — the upper loop on the ampersand doesn’t match, and the dollar sign in the sample has no serifs but ball terminals. I think we’re looking at Pistilli Roman, which matches the time frame.

Don’t know about that other ampersand. Cabernet Swash is a digitisation of Caslon Sawsh, which also matches the time frame. There are minor discrepancies, but do we really care? ;-)


Jan Sandvik
7.Aug.2005 1.21am
Jan Sandvik's picture

The original Pistilli does seem to have two different ampersands