Natural impressions

typotect's picture

ni.gif

These are roughs for a company that makes rock walls for landscaping.
The logo has to be horizontal to work within existing marketing materials.
Which is you favorite, and what needs work?

hrant's picture

Although it might seem hoaky, I like the Preissig treatment. Consider Journal and Vendetta as well.

My main worry though is the logo's horizontal expanse.

hhp

kakaze's picture

I like the first, second, and fifth ones myself.


Hrant, what's a Preissig treatment?

typotect's picture

It's the style of font used in the last example. Learn more here.

kakaze's picture

Oh, ugh.

squeeze's picture

Oh, ugh?

Something like this (below

kakaze's picture

"Oh, ugh" for the pressig thingie, Scott.

hrant's picture

Karl, I just realized: Carter's Alisal would be wondeful for this.

hhp

Dan Weaver's picture

Karl, I'm sorry but your client is asking you to design a Blivit, you know 10lbs of s(word) in a 5lb bag. I think you should campaign to have the overall idenity be split from the brand name. Isn't the overall idenity somewhere else on the communication. The brand and its sub brand should stand alone. Thats my opinion, Dan

Miss Tiffany's picture

One visual problem I'm having with this is how many typefaces there are in this one logo. I'm afraid that I would try to find a family that was both sans and serif, or sans with a smallcaps. Something that didn't clash too much with the one you apparently have to use. And I also agree that it seems very horizontal.

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