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Natural impressions
Posted by typotect in
29 Sep 2003 — 9:30am
29 Sep 2003 — 9:30am
These are roughs for a company that makes rock walls for landscaping.
The logo has to be horizontal to work within existing marketing materials.
Which is you favorite, and what needs work?
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29 Sep 2003 — 9:39am
Although it might seem hoaky, I like the Preissig treatment. Consider Journal and Vendetta as well.
My main worry though is the logo's horizontal expanse.
hhp
29 Sep 2003 — 4:55pm
I like the first, second, and fifth ones myself.
Hrant, what's a Preissig treatment?
29 Sep 2003 — 5:16pm
It's the style of font used in the last example. Learn more here.
29 Sep 2003 — 8:32pm
Oh, ugh.
29 Sep 2003 — 10:46pm
Oh, ugh?
Something like this (below
30 Sep 2003 — 3:02pm
"Oh, ugh" for the pressig thingie, Scott.
3 Oct 2003 — 2:11pm
Karl, I just realized: Carter's Alisal would be wondeful for this.
hhp
3 Oct 2003 — 2:30pm
Karl, I'm sorry but your client is asking you to design a Blivit, you know 10lbs of s(word) in a 5lb bag. I think you should campaign to have the overall idenity be split from the brand name. Isn't the overall idenity somewhere else on the communication. The brand and its sub brand should stand alone. Thats my opinion, Dan
1 Oct 2003 — 9:50am
One visual problem I'm having with this is how many typefaces there are in this one logo. I'm afraid that I would try to find a family that was both sans and serif, or sans with a smallcaps. Something that didn't clash too much with the one you apparently have to use. And I also agree that it seems very horizontal.