Natural impressions

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karl frankowski's picture
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Joined: 7 Jan 2003 - 4:28pm
Natural impressions
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ni.gif

These are roughs for a company that makes rock walls for landscaping.
The logo has to be horizontal to work within existing marketing materials.
Which is you favorite, and what needs work?

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Although it might seem hoaky, I like the Preissig treatment. Consider Journal and Vendetta as well.

My main worry though is the logo’s horizontal expanse.

hhp

Chris's picture
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Joined: 23 Jun 2003 - 6:19pm
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I like the first, second, and fifth ones myself.


Hrant, what’s a Preissig treatment?

karl frankowski's picture
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Joined: 7 Jan 2003 - 4:28pm
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It’s the style of font used in the last example. Learn more here.

Chris's picture
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Joined: 23 Jun 2003 - 6:19pm
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Oh, ugh.

Scott Keawekane's picture
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Joined: 2 Sep 2003 - 1:56pm
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Oh, ugh?

Something like this (below

Chris's picture
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Joined: 23 Jun 2003 - 6:19pm
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“Oh, ugh” for the pressig thingie, Scott.

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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One visual problem I’m having with this is how many typefaces there are in this one logo. I’m afraid that I would try to find a family that was both sans and serif, or sans with a smallcaps. Something that didn’t clash too much with the one you apparently have to use. And I also agree that it seems very horizontal.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Karl, I just realized: Carter’s Alisal would be wondeful for this.

hhp

Daniel Weaver's picture
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Joined: 26 Aug 2003 - 4:14pm
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Karl, I’m sorry but your client is asking you to design a Blivit, you know 10lbs of s(word) in a 5lb bag. I think you should campaign to have the overall idenity be split from the brand name. Isn’t the overall idenity somewhere else on the communication. The brand and its sub brand should stand alone. Thats my opinion, Dan