(x) Channel 4 The Ashes Cricket Font - custom face by FontSmith {George}

Hello folks,

Is anyone watching The Ashes cricket coverage on Channel 4? They are using an interesting font in their graphics. I am betting it is a custom-made job - looks a bit like something Identikal would put out...(?). Anyone know the font and the story behind it? The sample below is all I can find.

SkyRocket Design Co


It seems to be the Channel 4 house font.

A bit of a rummage through their site, and some PDFs, reveals it to be C4Menu and a lighter C4Text.

Google doesn't shed any light on it.


The custom typeface is designed by FontSmith


Thanks chaps - much appreciated :)