I got the Scott Kim book when it was published in 1981 and tried doing some of that stuff myself for a short while. It's not easy, but it can be fun. I find it interesting but ultimately kind of a novelty.
Did you know Scott Kim designed the original Adobe logo? Not only that, some of the illustrations in his book were done using a predecessor of PostScript called JaM. The book was published in 1981 by Byte magazine and has a "backword" by Jef Raskin, the guy who started the Macintosh project at Apple.
Kim's stuff is more interesting intellectually, but Langdon's stuff is more aesthetically pleasing.
I hope you can read it. It's got some awkward spots, but it's sometimes unavoidable with these things. I'm sure it could be improved, but I gotta stop myself before I fritter away any more time. (As if I've got nothing better to do... Sheesh. :-)
I just got around to taking a good look at Kim's site. His work has gotten better since he wrote Inversions. I especially like some of the animated pieces. (I think maybe he needs to pay some attention to his site, though. Nearly all the links on his "links" page are dead.)
If you can find a copy Inversions, it has lots of tips and strategy advice for doing ambigrams, although you can gleen quite a bit just by analyzing existing ones.
Hey, that's not bad! The o/a works better in the first one, I think. I don't know what you can do with the p/p. I like the t/y in the second one better.
The cerulean "typography" ambigram is good, but it looks like Greek to me. Probably because of the t/y and the p/p forms. The funny thing about yours was that I immediately read it as "typography" but I had difficulty picking out individual letters.
Picking out letters seems to be a problem I did a straw poll with some of these ambigrams and a couple I did myself, the quick glance allows people to read it but does not give the impression that it can rotate, blackletter seems to be the more effective, so here's one that I was playing with
I think Tim and I are experiencing what you did 20-some years ago.
the Typophile ambigram was really bothering.
typo p hile t=e y=l p=i o=h and flip the p.
blackletter and conventional, struck out.
I sketched out some cursive letters and thought of suburban from emigre, with the lowercase l and y being the same glyph flipped.
That made me decide that a script skeleton would work, but I'd have to fudge a bit on the problematic h/o combination...
the bottom one is a half-finished take on word balloon, forum banter, etc.
Tim (or Mark), do either of you want to take this and do some of your cool blackletter...while maintaining a script skeleton...i don't know if it'd work.
Tim, I like your 'typography' as a late entry for the Tee contest or an early favorite in the Typophile Tattoo contest.
I have been struggling with typophile - at the moment I don't see an answer, especially the HO combination I think your script answer is close (as per John Langdon's City of Brotherly = Philadelphia) - I'll carry on fettling, "absorbing" doesn't really cover it though. Tim
I intentionally put in breaks in the y/l in hopes that it would make the o/h trick less obvious. (My theory is that it helps to give the unambiguous characters a bit of ambiguity to make the unavoidably ambiguous ones blend in better.)
I had the basic idea for the last two last week, but it was coming out all ugly. I couldn't get the o-p-h to work. Forgetting about it for a while helped.
Far prefer the non loopy version, italicising it seems to add to the legibility. The only way I could get past all the loops in the middle was this - still not a genuine solution as I cheated the e.
It's an interesting strategy to use all those swashes and loops. They slip back and forth between being parts of characters or decorative elements depending on how you look at it. The tail on the y that becomes a dot on the i is great.
And I, too, like Martin's ambigram t-shirt using Poetica. I like the controlled "misuse" of glyphs to represent other glyphs. I've attached my own thoughtype 2002 logo, created using one of my friend Cyrus Highsmith (of Font Bureau fame) experimental typefaces (and the CIA compendium of Jens Gehlhaar for the subhead) because it's quite the opposite of an ambigram: it may not be really "read", not even in a mirror.
This seemed like fun so I gave it a try, I have a lot of homework this weekend, so I couldn't give it too much of my time, but It's in a pretty decent state. I'm a 2nd year design student, so crits are more then welcome.
3.Oct.2003 3.59pm
Where can I find a John Langdon book?
3.Oct.2003 8.05pm
I got the Scott Kim book when it was published in 1981 and tried doing some of that stuff myself for a short while. It's not easy, but it can be fun. I find it interesting but ultimately kind of a novelty.
Did you know Scott Kim designed the original Adobe logo? Not only that, some of the illustrations in his book were done using a predecessor of PostScript called JaM. The book was published in 1981 by Byte magazine and has a "backword" by Jef Raskin, the guy who started the Macintosh project at Apple.
Kim's stuff is more interesting intellectually, but Langdon's stuff is more aesthetically pleasing.
4.Oct.2003 8.04am
Ahhh, ambigrams. I believe some of these can be found in Douglas Hofstadter's Metamagical Themas.
4.Oct.2003 8.35am
There is also a Kim/Hofstadter connection: Hofstadter wrote the foreword to Kim's book, and Kim shows up frequently in Hofstadter's book.
4.Oct.2003 5.02pm
For bj:
I hope you can read it. It's got some awkward spots, but it's
sometimes unavoidable with these things. I'm sure it could
be improved, but I gotta stop myself before I fritter away
any more time. (As if I've got nothing better to do... Sheesh. :-)
5.Oct.2003 9.52am
Mark, thanks for that...
These treatments all seem suitable for framing,
and this one is no exception.
"I gotta stop myself before I fritter away any more time."
That's a great quote....
5.Oct.2003 11.00am
You're welcome.
These things can be pretty absorbing to work on. They're a
kind of puzzle, but you often don't know if a satisfying
solution even exists.
Blackletter is well suited to ambigrams due its many
ambiguous forms. In this case, it also happened fit the
words in a rather perverse way.
5.Oct.2003 5.09pm
had to try it...for some reason

square letters provided an oddball solution,
but refinement still lacking.
It is quite the puzzle...during the week
i'm going to give 'typophile' a shot.
seems like a higher degree of difficulty.
bj
5.Oct.2003 8.39pm
rereading this, the words didn't come out quite right ;;;
What I meant was the word 'typophile' looks to be
more difficult than a word like this
because of the particular letter pairings.
granted, this solution is pedestrian...
bj
5.Oct.2003 9.10pm
I just got around to taking a good look at Kim's site. His
work has gotten better since he wrote Inversions. I
especially like some of the animated pieces. (I think maybe
he needs to pay some attention to his site, though. Nearly
all the links on his "links" page are dead.)
If you can find a copy Inversions, it has lots of tips
and strategy advice for doing ambigrams, although you can
gleen quite a bit just by analyzing existing ones.
6.Oct.2003 6.46am
holeee....
Tiffany, does the Langdon book have tips and tricks?
This is like Hunter S. Thompson typography,
gonzo type...
6.Oct.2003 9.44am
Aww hell! I was going to post something about this on Typographi.ca. You totally scooped me. THANKS A LOT.
I've owned the Langdon book for several years, and I count it as one of the many things that steered me into being a type designer. It's awesome.
6.Oct.2003 11.07am
>> Aww hell! I was going to post something about this on Typographi.ca.
Dyana, please, post something at t'graphica! Totally.
Share this work with as many people as possible.
btw, I can't be credited with a scoop, I first saw it at YH*,
as mentioned in the first post.
And you guys all have John's book!
bj
*YH is www.yayhooray.com
6.Oct.2003 11.13am
I will. Soon. When I have time. I have a jpeg and some stories to share myself. I just need to finish it.... someday.
6.Oct.2003 4.21pm
That was great, Mark!
Joachim Müller-Lanc
6.Oct.2003 7.39pm
Thanks!
Is there anywhere Joachim's creation can be seen online?
6.Oct.2003 7.51pm
Joachim is especially talented in combining positive/negative forms - must be part of his Japanese leanings.
hhp
7.Oct.2003 4.38am
Mark - I just asked Joachim if he'd like to post links to any of his.
7.Oct.2003 8.25pm
John's the main reason I stayed at Drexel, and am fascinated by type.
Eric P., e-mail John for a copy of his book.
7.Oct.2003 10.37pm
typography.eps.zip (44.4 k)
7.Oct.2003 10.45pm
I'd like to get an ambigram tattoo I decided.

The eps file above...if anyone would like
to mess with this...a few combinations are
problematic. Collaboration appreciated.
7.Oct.2003 10.48pm
I haven't had time to follow all the links on the
Scott Kim site, but googling ambigram and typography
revealed this.
http://cerulean.st/ambigram/typography.html
8.Oct.2003 7.23am
Hey, that's not bad! The o/a works better in the first one, I think. I don't know what you can do with the p/p. I like the t/y in the second one better.
The cerulean "typography" ambigram is good, but it looks like Greek to me. Probably because of the t/y and the p/p forms. The funny thing about yours was that I immediately read it as "typography" but I had difficulty picking out individual letters.
11.Oct.2003 9.19am
Picking out letters seems to be a problem I did a straw poll with some of these ambigrams and a couple I did myself, the quick glance allows people to read it but does not give the impression that it can rotate, blackletter seems to be the more effective, so here's one that I was playing with

11.Oct.2003 9.59am
Tim, truly beautiful swashbuckling, mate.

Get a frame around it immediately!
here's where I was going with mine...
still a work in progress....
11.Oct.2003 8.41pm
Those are both great!
Tim, your ty/hy-ligature solution is very clever!
11.Oct.2003 11.57pm
Mark, "pretty absorbing" eh?
I think Tim and I are experiencing what you did
20-some years ago.
the Typophile ambigram was really bothering.
typo p hile
t=e
y=l
p=i
o=h
and flip the p.
blackletter and conventional, struck out.
I sketched out some cursive letters and
thought of suburban from emigre, with the
lowercase l and y being the same glyph flipped.
That made me decide that a script skeleton would work,
but I'd have to fudge a bit on the problematic h/o
combination...
the bottom one is a half-finished take on
word balloon, forum banter, etc.
Tim (or Mark), do either of you want to take this and do
some of your cool blackletter...while maintaining a script
skeleton...i don't know if it'd work.
Tim, I like your 'typography' as a late entry for the Tee contest
or an early favorite in the Typophile Tattoo contest.
bj
ps, this is not experimental!
:P
12.Oct.2003 12.54am
I have been struggling with typophile - at the moment I don't see an answer, especially the HO combination I think your script answer is close (as per John Langdon's City of Brotherly = Philadelphia) - I'll carry on fettling, "absorbing" doesn't really cover it though.
Tim
13.Oct.2003 10.08am
Here's an alternate strategy:
I intentionally put in breaks in the y/l in hopes that it would
make the o/h trick less obvious. (My theory is that it helps
to give the unambiguous characters a bit of ambiguity to
make the unavoidably ambiguous ones blend in better.)
13.Oct.2003 11.04am
Mark, i like where this solution is going,

especially the t/e...
the wide O seems to overpower...Typopoile?
not sure myself, but how would this geometric o/h fit in?
maybe the o is to y-like...
bj
13.Oct.2003 12.26pm
Kenn asked:
does the Langdon book have tips and tricks?
He has a chapter explaining the development of one of his
ambigrams,
13.Oct.2003 12.46pm
...Typopoile?
Well, you know, it was just off the top of my head. These thing tend to get a little hairy. :-)
I've got another idea I'll try to post later.
13.Oct.2003 5.50pm
How about this:

13.Oct.2003 6.09pm
Mark, very inspiring! Especially the swirly p doing double-duty stems.
it's just right as-is, imo, but the curious bones in my body
are forcing my fingers to type: What if it had a Suburban-style y-h?
aargh, sorry.
quoting from the Godfather,
"Just when I think I'm out, they keep pulling me back in."
bj
13.Oct.2003 6.37pm
And the winner of the typophile T contest is...
13.Oct.2003 6.53pm
Nah. To much like last year's. :-) Anyway, I'm one of the

judges this year. If Jared and Joe want to use it on the site,
it's okay with me, though.
Here's a loopier version:
13.Oct.2003 9.07pm
Mark, this is great stuff!
hhp
14.Oct.2003 2.20am
Mark, brilliant!
Rodolfo, thanks, I've ordered the book anyway...
14.Oct.2003 6.38am
Thanks!
I had the basic idea for the last two last week, but it was
coming out all ugly. I couldn't get the o-p-h to work.
Forgetting about it for a while helped.
14.Oct.2003 6.54am
If Jared & Joseph open up the option of voting for this as 'people's' choice, it will win hands down.
14.Oct.2003 7.11am
Far prefer the non loopy version, italicising it seems to add to the legibility.
The only way I could get past all the loops in the middle was this - still not a genuine solution as I cheated the e.
14.Oct.2003 7.45am
It's an interesting strategy to use all those swashes and
loops. They slip back and forth between being parts of
characters or decorative elements depending on how you
look at it. The tail on the y that becomes a dot on the i is
great.
14.Oct.2003 10.13am
Golden!
23.Oct.2003 6.14pm
Brilliant, inspirational work in this thread.
23.Oct.2003 7.44pm
Martin,
That's pretty good! I haven't seen many ambigrams done
with an existing typeface (Poetica).
23.Oct.2003 11.34pm
I'll get my 'Wordplay' book within few days! Wohoo!
Can't wait...
26.Oct.2003 6.18pm
You might want to pick up Dan Drown's book Angels and Demon's.
That has Langdon ambigrams in it as well.
30.Oct.2003 2.05pm
I'm sure I already told you but I absolutely love your work, Mark.
30.Oct.2003 2.10pm
And I, too, like Martin's ambigram t-shirt using Poetica. I like the controlled "misuse" of glyphs to represent other glyphs.
I've attached my own thoughtype 2002 logo, created using one of my friend Cyrus Highsmith (of Font Bureau fame) experimental typefaces (and the CIA compendium of Jens Gehlhaar for the subhead) because it's quite the opposite of an ambigram: it may not be really "read", not even in a mirror.
thoughtype.logo_02.pdf (22.0 k)
1.Nov.2003 12.34pm
This seemed like fun so I gave it a try, I have a lot of homework this weekend, so I couldn't give it too much of my time, but It's in a pretty decent state.
I'm a 2nd year design student, so crits are more then welcome.