1st Signs Lettering.

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Kyle Hildebrant's picture
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Joined: 7 Jan 2003 - 11:00am
1st Signs Lettering.
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Normally I would never consider using -- let alone drawing -- this type of 'ultra-geometric' lettering. But for this application (a sign manufacturer) I think it is the most appropriate solution.

I'm eager to hear you throughts on the weight distribution and such. I have taken the top arm of the S glyph and brought it in a bit, to counter balance the character so it doesn't look like it it falling forward. I wonder if this is appropriate, etc.

Your thoughts?

[Edit: I attached another PDF which details what they mark will look like in normal application]

[Edit: I have posted the finished results]

Tim Daly's picture
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Joined: 11 Sep 2003 - 9:04am
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The vertical stem of the G looks a bit heavy to me, the open counters on the S looks a bit shallow in their depth (especially in the reversed out versions) and I wonder if the top left of the 1 needs the angled shape.
Tim

Kyle Hildebrant's picture
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Joined: 7 Jan 2003 - 11:00am
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I attached a new PDF.

I agree, the G needed to be thinned up a bit. But I dont think the vertical arm needs to be the same size as the horz arms on the S. I think it need to be a tad bigger optically. I opened up the counters on the S. Technically it looks better, but I think I might like the sophocating looks. This needs to be really tight and compact. The hacked off serif on the 1 doesnt work. There is a nice flow that is maintained from the top of the one through the S and the T. I want to try to kep this flow.

Your thoughts?

Kyle Hildebrant's picture
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Joined: 7 Jan 2003 - 11:00am
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PDF 04 is a comparison of the more open horizontal counters vs. the tighter ones.

brian jaramillo's picture
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Joined: 3 Nov 2001 - 11:00am
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This looks fairly solid. The S works. I like the version with the smaller counters. The one minor quibble I have is the G form. In this case, because of the decreased counters, the G might work better with a very small horizontal crossbar that better distinguishes it better as a G.

Are the brackets part of the mark? I like, but I'm biased.

Kyle Hildebrant's picture
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Joined: 7 Jan 2003 - 11:00am
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I did try the cross bar with the G, but it really just kills the counter space even more. The brackets will be part of the mark. I realise this is nothing original, but for the task at hand, I think it really works. The idea is that they form the 4 corners of 'a sign'.

Did you like the S with the more open counters, or the one which is a little tighter? I'm still found of the tightness.

brian jaramillo's picture
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Joined: 3 Nov 2001 - 11:00am
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yeah, tighter counters seem to work better.

Tim Daly's picture
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Joined: 11 Sep 2003 - 9:04am
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You are right to keep the original 1, the mod I suggested looks too precious in practice. I prefer the look of the opened counters, I think that it will need them if the logo is being used at a small(ish) size, although you could keep them for large applications like vehicle livery. The slightly smaller G works well.
Tim

Kyle Hildebrant's picture
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Joined: 7 Jan 2003 - 11:00am
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Any other suggestions?

Kyle Hildebrant's picture
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Joined: 7 Jan 2003 - 11:00am
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I thought I would post some of the business suite and collateral that we have developed for the mark.

(See PDF in original post)

Cheers!

Tim Daly's picture
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Joined: 11 Sep 2003 - 9:04am
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Looks good, and always good to see the results of crits.
Tim

Stephen Kelman's picture
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Joined: 25 Aug 2004 - 8:19am
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what font is used for the Italic 'sign of distinction' strapline?

nice work by the way

Kyle Hildebrant's picture
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Joined: 7 Jan 2003 - 11:00am
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Thanks.

The font for the tagline is Reykjavik One, the B weight, from Psy/ops: http://www.psyops.com. The other is, of corse, custom.

They are making a really large exterior sign of this as we speak. I will post photos of that, if people are interested.

Eben Sorkin's picture
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Joined: 22 Jan 2004 - 4:19pm
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I would like to see it. So, yes please post the photos.

I really like your solution. It has interest and verve without compromising use or taking on a hubristic bombast . Put another way - it has a nice restraint.

Cheers!

Kyle Hildebrant's picture
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Joined: 7 Jan 2003 - 11:00am
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Eben,

Many thanks for the kind words.

Chris Rugen's picture
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Joined: 19 Aug 2003 - 11:00am
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I like them as well. Nice work.