Looking for an alternative for this horrible font

A new client has a horrible font for a logotype - they are not that happy with it, but dont want to change it either!
Does anyone know a similar typeface (dropped serifs etc) that will ‘fool’ them into thinking they are still using the same logo - I want to propose a subtle change.

Thanks for your time

Matt Appleton


Warnock Pro has the sharp serifs. You could use the Display Small Caps (included in the Pro font) and get close.

Also, Charlemagne.

Stephen - thanks... these are about a thousand times more elegant - lets hope Mr Client buys it!

I also dug up 'Requiem' by H + FJ - here... http://www.typography.com/catalog/requiem/index.html which is beautiful.

If anyone has another example - maybe a bit more 'expressive' on the J, I would love to see it!

thanks again,


How could I forget Vendome? If there are only a couple glyphs that aren't as expressive as you like, you can always do a simple edit in Illustrator.

The dropped serifs seem inspired by the love affair with Rotis Semi Serif, which is better-constructed but overused. I might suggest starting with Arrow, which is classier to begin with, and modify it from there to make it more ownable, and closer-in to where they are now.

Thanks again for all your pointers...

Just one thing I cant seem to find - the font called 'Arrow' mentioned by sullivanj...

I think I will take a decent base as a starting point - maybe Requiem, then propose incremental destruction!



Arrow is on the Treacyfaces site: