Logotype for a reverend(!)

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John Baichtal's picture
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Joined: 21 Mar 2002 - 11:00am
Logotype for a reverend(!)
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Had a neat opportunity to design the identity for the reverend who was officiant at my wedding. (Somewhat precipitously, as the judge didn’t show — but that’s another story.)

The logotype is in Adobe Caslon Semibold, with italic swashes. I like how the R and T look, but something’s funny with the C… any suggestions? Also, can anything think of an elegant serif typeface with swashes and ligatures that might look better?

The feeling I’m gunning for is “elegant and dignified”.

coleman

Kent Lew's picture
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Joined: 21 Apr 2002 - 11:00am
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You might also consider Jonathan’s eponymous Hoefler Text. All weights have a complete set of swashes, and you have the option of italic small caps with some great alternates as well.

The swash ‘C’ is the same basic style as your Caslon example. You might try using a non-swash one instead, if you don’t like the open, swoopy quality of the swash form. I personally prefer a lighter weight for “elegant and dignified.”

— Kent.

John Baichtal's picture
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Joined: 21 Mar 2002 - 11:00am
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Thanks for your help, everyone —

Here is what I’m showing to the client.

coleman4

Claudio Piccinini's picture
Joined: 11 Jan 2003 - 9:32am
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>Well, he isn’t a real reverend. He got ordained on the Internet and officiates at weddings professionally.

What does it mean “ordained on the Internet?”
Should we expect something in the line of “rent-a-priest”?, like in “rent-a-car”?
*Ugh!*

(sorry for the digression. I like the card, anyway!)

Tracy Levitz's picture
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Joined: 22 Nov 2002 - 8:40am
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I like Tiffany’s blend… No offense, but especially for a guy who’s not exactly straight out of the seminary… adding a bit of the straight and narrow, elegant, staid serifs to balance swash excess… should send those wedding planners swooning.

At least none of these examples have crossed the line from appropriately ornate to New Jersey living room, gold-leafed girly. I’ve helped some friends with wedding stuff and the taste in type for invites and whatnot is scary.

(and hey… I know a guy who became an ordained minister via the back of a magazine; he may be a bit of an alcoholic but he’s quite serious about his work!)

seanmichael's picture
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Joined: 16 Dec 2002 - 11:00am
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Looks nice Tiffany.

-smc

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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 :: Personal Opinion from a History Geek ::

I think swashes work more elegantly (appropriately?) with lowercase characters.

Hoefler Text good idea. Perhaps Poetica?

Joe Pemberton's picture
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Joined: 8 Apr 2002 - 3:36pm
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Yeah, John, I think this is more Rolling Stone
than Reverend. The swashes take this thing over
the top, unless he’s a flamboyant, loud kind of
reverend…

John Baichtal's picture
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Joined: 21 Mar 2002 - 11:00am
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Well, he isn’t a real reverend. He got ordained on the Internet and officiates at weddings professionally.

Not that I disagree with what you guys are saying… maybe I’ll try a more conservative variant.

John Baichtal's picture
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Joined: 21 Mar 2002 - 11:00am
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I tried poetica… I like it a lot!

coleman2

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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Poetica is nice, although I think that perhaps there is too much — too many swashes? Here is what I had in mind. I couldn’t resist. Forgive me?

reverenc.gif

John Baichtal's picture
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Joined: 21 Mar 2002 - 11:00am
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Too many swashes!?!

I don’t think I’d like to differentiate the name with the title, typewise. Hm, but I suppose it IS a little excessive.

John Baichtal's picture
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Joined: 21 Mar 2002 - 11:00am
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coleman3

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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 ;) Glad you caught the mood in which that was sent. I think with anything that smacks of decoration it is all about find the perfect balance.

Perhaps the capitalizing of W, M and O in Wedding Minister et Officiant?

This will sound arrogant to everyone probably, but when the design is elegant and sophisticated I think it looks sloppy to use all lowercase. Is that too hardcore? Maybe this will start a new debate. ( playing devils advocate :[ )

What about the third line of type being the same length as the other two?

I do however like how the top two lines are resolved. It feels more calligraphic. And I love the way the R nestles itself in between the nC