Sugar Hotel Signage

Hello All,

I was wondering if anyone could shed some light on this mystery typeface. It spells out the word "sugar" in the picture. The inset is slightly enlarged.




Customized 'Beta ( Sans )' ?


Thanks for the response, Dav. Glad to see you're still here. It's been really busy (insane?) at work so I don't get to check in often. I think that's pretty accurate especially considering that lowercase g. Nice spot! I was hoping this was just a stock font since I really dig that lowercase s.