Serif to go with New Gotham typeface for new magazine..
Here is the info i can provide:
The Typeface chosen for the headlines is Gotham from Hoefler, you can see it here, i might variate the weight from article to article, but usually go with medium.
(see here: http://www.typography.com/catalog/gotham/more5.html}
It will be for a magazine about culture and life on a danish island called "funen" - it's qualities (the ones we try and get across atleast) are that of hardworking, sturdy, stabile, well crafted, down to earth exelence.
I hope to print on white uncoated paper, around 100-120 gsm
The body copy i hope to set in three collumns
format - close to a regular a4
i'll look forward to any well qualified bids on a serif body copy face (also used bigger for pull quotes)




31.Jul.2002 8.55am
A slab serif ("down to earth"), preferably with some stroke contrast (to help readability, assuming it's more than a couple of paragraphs).
hhp
31.Jul.2002 11.51am
A good idea, Hrant. Like PMN Caecilia or
Hunter, LeFevre's redesign of Beton with italics.
Stephen
31.Jul.2002 5.41pm
I, too, think Hrant's idea might be a good one. But I was thinking something more like Linoletter or Egyptienne F for magazine text. Worth a shot, I think.
-- Kent.
31.Jul.2002 7.25pm
Ah, a use for the infamous Linoletter!
BTW, one of the few Egyptians that I like:
http://www.myfonts.com/FontFamily18886.html
BTBTW, I think another requirement for "friendliness" is a large x-height.
hhp
1.Aug.2002 4.23am
Yes, the 505 is nice too. Both the 505 and Linoletter are by André Gürtler (the latter with Reinhard Haus). The earlier Egyptienne F is Frutiger's.
BTW, didn't Eye recently pick up one of these Egyptians for its Reviews section? I don't have a copy here so I can't check which one.
Hrant, what's so *infamous* about Linoletter? Did I miss that episode of 60 Minutes?
-- K.
1.Aug.2002 7.54am
> what's so *infamous* about Linoletter?
Well, actually I guess it's not famous enough to be *infamous*... But it's the type of design (hyper-rational eurocratic*) that gets a bad rap among today's oh-so-intuitively-talented "artiste"s; and the -admittedly rare- comments I've read about it were negative.
* A Gurtler specialty. I don't like bureaucracy, but I actually don't think he was guilty of that - I personally love the guy. Unica rules. And the Egyptian505 numerals are what they need to be.
hhp
1.Aug.2002 12.38pm
hi kent funny you should mention it, it's the egyptienne f - by frutiger, that you mentioned, also they use it on uncoated, i noticed after you mentioned it as a possibility - and i actually think it will be my choice, maybe slightly larger than the tight 4 collumn grid they use for the review section