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Adam Stevenson Logo

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Greg Hoskinson's picture
Joined: 29 Aug 2003 - 8:09am
Adam Stevenson Logo

I’m doing a logo for myself. I like the idea of the A and S combining to form one solid logo.

I basically do cartooning and illustrations, along with basic graphic design. I feel like there’s something missing. I created this logo with custom strokes. Please any suggestions with fonts or anything. Thanks.


Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am

The “A” is harder to see.

It’s pretty. Just know that -to me at least- it seems most like a slaughtered star. Making it not red would move it away from that.


Jens Giese's picture
Joined: 23 Oct 2003 - 2:46am

Hi Greg,

I clearly see the “A”, but narrowing the upper “S” curve — so that it no longer crosses the “A” — could make the “A” even easier to recognize. (I don’t know if that’s a good idea.)

I guess you made the upper “S” curve flat on top to get a straight “A” cross bar. A slightly more curved upper “S” I might like more, though.

hhp isn’t so wrong when he’s reminded of blood smeared on a wall.

I’m not sure whether I like the grey shadow. The logo looks handwritten and the 3D shadow maybe doesn’t fit in this idea. It makes the stroke ends quite frayed, too.


jack K. davidson's picture
Joined: 18 Dec 2002 - 9:53am

i only see a bleeding K..
i must be blind

Randy Jones's picture
Joined: 23 Nov 2002 - 11:00am

Hi Greg.

You have a fine idea working. However, this logo looks like it was done in illustrator version 8+ with one of the standard brush effects. I’d suggest doing it with an actual brush. Do 100 different versions. Not happy? Do a hundred more. Bing Bing Bing. Rip them out. Then pick the best one. Try different papers/surfaces. You might be so happy with the personality of the new mark, that it can live without a drop shadow.

As a general rule: computer effects meant to simulate the real thing are seldom as nice as the thing itself. If you want a photocopied look, use a photocopier. If you want a brushed look, use a brush. Don’t let the computer limit you. Go for it!


Kyle Hildebrant's picture
Joined: 7 Jan 2003 - 11:00am

reminds me of the lockheed logo a bit :-)