Adam Stevenson Logo

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Greg Hoskinson's picture
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Joined: 29 Aug 2003 - 8:09am
Adam Stevenson Logo
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I’m doing a logo for myself. I like the idea of the A and S combining to form one solid logo.

I basically do cartooning and illustrations, along with basic graphic design. I feel like there’s something missing. I created this logo with custom strokes. Please any suggestions with fonts or anything. Thanks.



-Adam

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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The “A” is harder to see.

It’s pretty. Just know that -to me at least- it seems most like a slaughtered star. Making it not red would move it away from that.

hhp

Jens Giese's picture
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Joined: 23 Oct 2003 - 2:46am
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Hi Greg,

I clearly see the “A”, but narrowing the upper “S” curve — so that it no longer crosses the “A” — could make the “A” even easier to recognize. (I don’t know if that’s a good idea.)

I guess you made the upper “S” curve flat on top to get a straight “A” cross bar. A slightly more curved upper “S” I might like more, though.

hhp isn’t so wrong when he’s reminded of blood smeared on a wall.

I’m not sure whether I like the grey shadow. The logo looks handwritten and the 3D shadow maybe doesn’t fit in this idea. It makes the stroke ends quite frayed, too.

jpg

jack K. davidson's picture
Joined: 18 Dec 2002 - 9:53am
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i only see a bleeding K..
i must be blind

Randy Jones's picture
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Joined: 23 Nov 2002 - 11:00am
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Hi Greg.

You have a fine idea working. However, this logo looks like it was done in illustrator version 8+ with one of the standard brush effects. I’d suggest doing it with an actual brush. Do 100 different versions. Not happy? Do a hundred more. Bing Bing Bing. Rip them out. Then pick the best one. Try different papers/surfaces. You might be so happy with the personality of the new mark, that it can live without a drop shadow.

As a general rule: computer effects meant to simulate the real thing are seldom as nice as the thing itself. If you want a photocopied look, use a photocopier. If you want a brushed look, use a brush. Don’t let the computer limit you. Go for it!

Randy

Kyle Hildebrant's picture
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Joined: 7 Jan 2003 - 11:00am
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reminds me of the lockheed logo a bit :-)

hildebrant.