Another classic logo bites the dust - Cooper Tires

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Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
Another classic logo bites the dust - Cooper Tires
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Maurice Meilleur's picture
Joined: 3 Nov 2004 - 8:13pm
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"Don't give up a thing," indeed.

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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Ahh, good old Cooper Black :-)

The new thing now looks like a pharmacudical firm instead of tires.

ChrisL

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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It was bound to happen. Heaven forbid we have logos that have any sort of sense of history. If it doesn't smack of now it isn't relevent. Right!

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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It doesn't smack of Tires either though.

ChrisL

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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:^D Ah but it smacks of SPEED and INDY 500. ehehe.

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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Reminds me of some of the Gillette branding...

http://www.gillettem3power.com/us/home_f.asp

"The best a man can get!"

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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Si,
Yup, just what I want, a "Nitro" powered razor! Then I will get a real BANG out of shaving :-)

ChrisL

Stephen Coles's picture
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Joined: 14 May 2001 - 11:00am
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Oh my. A swoosh. Was that committee asleep since 1999?

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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It's interesting to see techno fonts used more and more int the mainstream.
This Cooper stuff seems to vibe on Fast & Furious movies, homicidal X-box games like TOCA race driver -- Bold extended font like Porsche logo, Pirelli from way back, more recently a standard on chrome auto badges.

Eric West's picture
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Joined: 20 Mar 2005 - 8:43pm
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I just sent them a nasty note.

paul d hunt's picture
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Joined: 5 May 2005 - 8:44pm
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along with your avatar, i hope. that should really scare 'em! >^P

Dave Bailey's picture
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Joined: 25 Jul 2005 - 3:07pm
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Feeling a bit stupid asking this, but was Cooper Black created specifically for Cooper Tires?

Fredrik Andersson's picture
Joined: 10 May 2005 - 11:13am
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I don't think Oswald Cooper had that specific company in mind, no.

ƒ

Dave Bailey's picture
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Joined: 25 Jul 2005 - 3:07pm
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Just a coincidence then. Thanks

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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There are a handful of documented cases where designers, for fun or through laziness have picked fonts to match the project based on font names. Eg a restaurant called Mistral, or for a movie eg. http://www.cnn.com/SPECIALS/2002/grammys/interactive/bios/album/oh.broth...

http://www.myfonts.com/fonts/emigre/brothers/

K Cerulean Pease's picture
Joined: 19 Oct 2003 - 5:03pm
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The logo and site make Cooper look like a local purveyor of "IT Service Solutions."

Jem's picture
Jem
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Joined: 16 Mar 2003 - 11:05pm
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I don't know if I would call the old Cooper Tires logo a "Classic"?

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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Well maybe not a classic but the best of the genre...

http://blog.fawny.org/2006/03/17/autologo/

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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I kinda' like Pirelli.

ChrisL

Cheshire Dave's picture
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Joined: 29 Aug 2002 - 11:00am
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The new Cooper logo kinda reminds me of Rollerblade's.

Jonathan Selig's picture
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Joined: 21 Mar 2006 - 8:57am
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This was posted an another forum a couple of weeks ago. the new logo conveys nothing to me. It doesn't really say tires, or much of anything for tat matter. If their site is a reflection of their taste in design, the logo is rather fitting; ill but fitting.

Maybe it's just me but I find a number of new logo's for large companies fall far short of good identities.

John Savard's picture
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Joined: 23 Nov 2009 - 8:42pm
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@jselig:
the new logo conveys nothing to me.

The old logo said that tires were fat (Cooper Black) and that they protect your safety (the knight's helmet).

The new logo says that their tires help you go fast (the italic letters) - and the spiral logo of elliptical shape reinforces that.

Tim Daly's picture
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Joined: 11 Sep 2003 - 9:04am
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You revive a 6 year old thread for that pearl?

Tim

Stephen Coles's picture
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Joined: 14 May 2001 - 11:00am
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Tim - why not? I am all for reviving old threads with new ideas.

Tim Daly's picture
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Joined: 11 Sep 2003 - 9:04am
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Stephen, I am all for reviving old threads with new ideas too.

Tim

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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In this case the thread was "revived" by a spammer selling tires. That post was deleted. Sometimes the spammers surface interesting threads, sometimes they don't.

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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zzzzzzaaaap!!!!