Business card font blunders hurt business

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Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
Business card font blunders hurt business
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http://www.expertclick.com/NewsReleaseWire/default.cfm?Action=ReleaseDet...

"Women, in particular, are often guilty of choosing fancy, flourishing fonts because they personally like the look of them." Discuss

Karsten Luecke's picture
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Joined: 6 Aug 2005 - 8:41am
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I must have this book. Karsten

j's picture
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Joined: 30 Jul 2004 - 1:49pm
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Ugh. I'm glad my business card doesn't suck.

Eric West's picture
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Joined: 20 Mar 2005 - 8:43pm
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walking a narrow line

I've noticed differences in designers based on gender. I think inexperienced designers in general will choose less appropriate type/ways of designing , based on style or 'preference.' It just so happen when a male* does it, it just looks mediocre/inappropriate and when a woman* does it, it looks froofy/inappropriate.

*inexperienced

Peace

K Cerulean Pease's picture
Joined: 19 Oct 2003 - 5:03pm
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Heh, this reminds me of American Psycho, where all the rich VPs are having a dick-waving contest with their business cards, going on about the cardstock and foil and so on. In the film, the card that finally owns everyone and sends our madman into a jealous rage is a plain white card set in Copperplate.

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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I thought it was the fact that it was a specific paper and that he had it engraved... or was it letterpressed... I forget. (Obviously more focused on the wrong point.)

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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Is Ellen Kaye Mary Kaye's sister or has she been cosmetically altered? :-)

I am Mistake Number 6 right now (failing to use my backside). I didn't want to make an arse of myself.

ChrisL

Paul B. Cutler's picture
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Joined: 15 May 2005 - 11:40am
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Maximize Your Presentation Skills: How to Speak, Look and Act on Your Way to the Top

Better watch that first step - it's a long way to the bottom…
peace

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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Well, if she thinks it's important to have large type so the "senior, very powerful business man can read it without putting on his glasses", she is probably a little harsh on the woman who put a photo of herself on her card, "wearing a purple velvet dress, thick blue eyeliner, bouffant hair and red lipstick."

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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>I am Mistake Number 6 right now (failing to use my backside). I didn’t want to make an arse of myself.

Chris, I think you've got the whole thing ARSE-BACKWARDS. Using my initial post to be the BUTT of your jokes like this, it's dredging the BOTTOM of the barrel.

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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I just didn't want to throw everything off keester Si :-)

ChrisL

Steve Peter's picture
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Joined: 8 May 2004 - 11:00am
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That's a good crack, Si. :-)

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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Tushey Steve :-)

ChrisL

paul d hunt's picture
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Joined: 5 May 2005 - 8:44pm
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was that a "tushy" or a "touché"?

>^P

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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failing to use my backside

there's lots of room at the top -- but you can't sit down.

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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"was that a “tushy” or a “touché”?"

It was an attempt to be both Paul. I guess it needed an incantation to work though :-)

ChrisL

paul d hunt's picture
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Joined: 5 May 2005 - 8:44pm
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lol. i got your humor. i was just givin you guff for it!

Steve Peter's picture
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Joined: 8 May 2004 - 11:00am
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Paul, he was being kind of cheeky.

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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What tuchus so long to figure it out Steve?

ChrisL

Steve Peter's picture
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Joined: 8 May 2004 - 11:00am
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Oh, there's too much prat-tle here.

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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Asstute comment Steve.

ChrisL

Vincent Connare's picture
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Joined: 6 May 2005 - 4:33am
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Blunder #1. Using an inappropriate photo. (YES! very Girly)
Blunder #2. Using an inappropriate font. (YES! don't remember)
Blunder #3. Not getting the help you need to make your business card stand out. (YES! I can do it myself)
Blunder #4. Failing to use the back. (YES I did)
Blunder #5. Mistreating your cards. (sorry)
Blunder #6. Not having business cards with you at all times. (Yes I do but don't carry the Ipod photo anymore the screen got scratched the first day I used it. Use my mobile phone instead it's better.

johndiggity's picture
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Joined: 21 Mar 2006 - 11:11am
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she should pay some attention to her own site: http://www.ellenkaye.com/

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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Ha, that's likely a scan of her business card at the top of the page.

Lauri Johnsen's picture
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Joined: 19 Mar 2004 - 4:11am
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Si,

I think that's her book, but if you scroll down all the way to the bottom there's an image that might be of her business card.

Vincent Connare's picture
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Joined: 6 May 2005 - 4:33am
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well she needs some fashion coaching since it's no longer 1982. I think I spot ....shoulder pads!!!