Fonts that typify a decade

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P Teknics's picture
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Joined: 12 Mar 2004 - 12:32pm
Fonts that typify a decade
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I realise this isn't an easy question and doesn't really have a correct answer as such but I am designing some pages for the following decades 2000, 90's, 80's, 70's, 60's and 50's and would like to use a typeface that is commonly associated with each decade.

A font/s that is recognised within advertising or design trends or some pointers as to what would work for each decade would be very much appreciated. As mentioned I realise that it is impossible to say this is the 50's but if a common theme exisits that would make that visual link for each that would be great.

TIA

Geoff Riding's picture
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Joined: 22 May 2005 - 12:53am
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Here's a few from the groovin' 70's to begin with;

Harlow 1977/79
Octopuss 1970
Tango 1974

pers0n's picture
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Joined: 28 Aug 2009 - 8:28am
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Sorry to bump an old thread, but I was searching for something like this.

I would add:

50s - futura
60s - bellbottom fonts
70s - ???
80s - computer type fonts, ones that look like something on a DOS screen
90s - any typewriter font that looks grungy
2000s - Trajan for movie titles, Vag Rounded for web

Alan Vitek's picture
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Joined: 24 Jul 2008 - 8:42am
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oh wow, i have to agree with claes.

cooper is definitely THE 70s typeface. I know I wasn't around then, but when it comes to relating what I know of the media, cooper hits the nail on the head.

...and I really don't enjoy how Applebeas adopted it for their new menus. well, at least new down here in the dirty south.

P Teknics's picture
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Joined: 12 Mar 2004 - 12:32pm
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Thanks Geoff - thats the ticket, much obliged

Norbert Florendo's picture
Joined: 9 Jun 2005 - 2:21pm
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Part of the problem is to use faces that were indicative of the decade but have fallen out of style, thereby invoking an era.

Geoff's suggestions are good for the seventies.
Though Bottleneck was released in 1972, it is strictly sixties in style.

For the fifties you can use anyone of several Frisky Style typefaces.

But then again, you are talking about American styles aren't you?

P Teknics's picture
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Joined: 12 Mar 2004 - 12:32pm
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Hi Norbert, thanks for the response

The pages are film orientated both UK and USA, I appreciate what you are saying re falling out of fashion but I think that is part of the beauty (sort of retro feel).

And thanks for the suggestions - again a couple of good ones there exactly what I was after.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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{hook}

Claes Källarsson's picture
Joined: 11 Mar 2006 - 12:38pm
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60s: Avant Garde, Ad Lib
70s: Cooper Black, Bookman Swash
80s: ..not sure, Chicago, maybe?

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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60's Helvetica
70's Helvetica Flare
80's Helvetica PostScript
90's Helvetica Grunge
00's Helvetica Neue

Stéphane Darricau's picture
Joined: 21 Jan 2006 - 10:08am
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50's : Craw Clarendon (Blue Note Records style)
60's : Leslie Cabarga's Peace or Love/Cooper Black ("Pet Sounds", obviously)
70's : Pump Triline (discoooooooooo !…)
80's : anything by Neville Brody (FF Tyson, FF Typeface, Arcadia, etc.)
90's : Trixie
00's : Zuzana Licko's Base Monospace

Stephen Coles's picture
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Joined: 14 May 2001 - 11:00am
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Dennis Hill's picture
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Joined: 15 Mar 2006 - 3:52pm
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> http://www.fontscape.com/explore?7CM

Very nice. Bookmarked. Here's one that isn't commercially available anymore (not-so Bright Ideas) but is similar to Mojo, Peace, and Fillmore, called Groovy.

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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Somthin' fishy lookin' about that font :-)

ChrisL

Dennis Hill's picture
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Joined: 15 Mar 2006 - 3:52pm
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Funny you should mention it. Actually I would have like to get a straight line at top and bottom, with the same effect but wasn't sure how to do that, and didn't want to get too side-tracked.

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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Cooper Black was early 60s U.S.; AG (or Standard) was mid to late 60s with Helvetica chiming in at the end.
80s were an ITC bonanza with Benguiat and company Cheltenham, Clearface, Lubalin Graph.

ChrisL

Dan Reynolds's picture
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Joined: 20 Jul 2002 - 11:00am
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I love your list, Si!

Kevin Pease's picture
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Joined: 19 Oct 2003 - 5:03pm
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To the best of my recollection, people used a lot of Optima and Eurostyle in the 80s. But for nostalgia, you want Pac-Man fonts like Shotgun and Bauhaus.

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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Si forgot Schmelvetica from Chester :-)

ChrisL

Patricia Fabricant's picture
Joined: 23 Mar 2004 - 9:40am
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For the 2000s I'd suggest fonts like Foundry Gridnik, Din and its many imitators, basically any of the new grotesks.

For the 70s in addition to the groovier fonts suggested above, I'd add fonts like Bauhaus or Broadway or Chalet (even tho it was created much later).

Don't forget about Candice for the 70s either...

Judy Garland's picture
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Joined: 31 Mar 2006 - 2:03pm
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2000s the work of Joshua Darden

Dennis Hill's picture
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Joined: 15 Mar 2006 - 3:52pm
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I'll add Nick Curtis' Space Patrol for the '60s. Sort of George Jetsonish. Back when the future was where we were going to solve all man's problems with science.

Typequake's picture
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Joined: 10 Dec 2005 - 4:35pm
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Just remember to keep it 1960s, not 1960's; '70s, not '70's.

Stephen Coles's picture
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Joined: 14 May 2001 - 11:00am
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Unless you're the New York Times.

P Teknics's picture
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Joined: 12 Mar 2004 - 12:32pm
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Hi all, Apologies for not responding for a while been on holiday.

wow thanks for all of these very much appreciated some great suggestions here will have some fun with these

any more welcome...

thanks again