If they’re stacked, maybe you should use the same font for both words. Perhaps the Solutions (luckily, with no decenders) could be cropped into the frame at the bottom
I’m not real familiar with type design, but I do know a bit more about design in general. One of the biggest problems I have with this design is the tangent formed by the bottom curve of the nose and the frame. It’s the most awkward point of an otherwise eﬀective illustration. The horizontal solution seems solid, balance-wise, except that all of the movement in the illustration is pointing out of the frame to the upper right.
The problem with the half moon being used in the type is that powerade and many other companies use the concept. I like the horizontal design but I agree with Scott. The vertical seems to work better. I will work with putting the text in a box and work with the font selection. I think adding any boundaries to the text takes away from the illustration. (I just got moved in and unpacked so I haven’t been able to work on the logo).
Mike M: In the vein of the earlier “fake small-caps are evil”… …distorting type kills! Im sorry but that is very poor design. Hildebrant.
er..yep, i know, its a rough version trying to explain what I mean to the guy! As much as I enjoy posting on this forum to try and help people develop their ideas, I’ve not got the time to spend hours getting it all just right. I think what I posted was enough to get over the point I was trying to make…sorry if I’ve oﬀended you or something.
Tom — I agree with BJ about the nostril. I don’t think it is necessary. Also, I think that the nose should either fall short of the box or be cropped by the box, but not rest on the edge of the box. And maybe the hair shouldn’t be quite to perfect, meaning a little more modulation?
What if the box which frames the face was modulated a bit, meaning made to be a little more “frame-like”? This might help Optima seem more appropriate with its own stroke variation.
Oh, right! Sorry, but I’m so used to agreeing with you BJ … Consider me no longer agreeing with BJ about the nostril, but Juan instead.
Excellent idea, Hrant. And soften the corners.