If they’re stacked, maybe you should use the same font for both words. Perhaps the Solutions (luckily, with no decenders) could be cropped into the frame at the bottom
I’m not real familiar with type design, but I do know a bit more about design in general. One of the biggest problems I have with this design is the tangent formed by the bottom curve of the nose and the frame. It’s the most awkward point of an otherwise eﬀective illustration. The horizontal solution seems solid, balance-wise, except that all of the movement in the illustration is pointing out of the frame to the upper right.
er..yep, i know, its a rough version trying to explain what I mean to the guy! As much as I enjoy posting on this forum to try and help people develop their ideas, I’ve not got the time to spend hours getting it all just right. I think what I posted was enough to get over the point I was trying to make…sorry if I’ve oﬀended you or something.
The problem with the half moon being used in the type is that powerade and many other companies use the concept. I like the horizontal design but I agree with Scott. The vertical seems to work better. I will work with putting the text in a box and work with the font selection. I think adding any boundaries to the text takes away from the illustration. (I just got moved in and unpacked so I haven’t been able to work on the logo).
Mike M: In the vein of the earlier “fake small-caps are evil”… …distorting type kills! Im sorry but that is very poor design. Hildebrant.
» Tom — I agree with BJ about the nostril. That was a funny sentence to read. Juan actually nose nostrils and he made the suggestion.
Oh, right! Sorry, but I’m so used to agreeing with you BJ … Consider me no longer agreeing with BJ about the nostril, but Juan instead.
You do have to keep in mind that the subject is sleep apnea. With the focus on breathing I think the presence of the nostril is important. Perhaps it could be made more like an open curve and less like a spot, though. Anyhow, yeah, Optima is blah.
Optima is beautiful and soft and appropriate. Have you tried the graphic on the left and text stacked on right?