Massage therapy business card

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John Baichtal's picture
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Joined: 21 Mar 2002 - 11:00am
Massage therapy business card
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Any suggestions on color, format or type? It’s a two-color job, for starters.

As far as type goes, I went with Zapf Humanist. I was leaning toward any of the less “mechanical” Adobe sans faces like Eurostyle, Geometric231, Officina Sans, or Rotis. Any thoughts on the all lower case thing?

The card:

anne1

Close-up of text area:

anne2

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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I think Optima is working great here.
Just the full-height numerals look too big on the 3rd line. And I’d superscript the “th”. And use small mid-dots instead of periods in the phone number. And maybe replace the comma with a mid-dot. And move the box slightly to the right.

hhp

brian jaramillo's picture
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Joined: 3 Nov 2001 - 11:00am
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Linotype had some Optima Nova stuff in the
TypeCon goodie bag.

I’ll check it out again.

I recently had a discussion with someone who
insisted on using Andale Mono for something.
I told him that was a face to avoid.


In the bag of typefaces to avoid in general, I’d toss in Optima,
the Apple System Fonts, the
early 90s overused Emigre stuff,
and the ‘tawdry’* stuff that sometimes comes in a big free bundle.

Of course, there are appropriate uses for these, but not as a general logo workhorse, imo.

bj

* tawdry is a stolen description from another thread


Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Yeah, they sure got a lot of stress over there.

hhp

John Baichtal's picture
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Joined: 21 Mar 2002 - 11:00am
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BJ — I’m not married to Optima. Can you suggest a similar sans?

brian jaramillo's picture
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Joined: 3 Nov 2001 - 11:00am
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Hmmm, I personally use a lot of display faces and custom faces.
I don’t have a great knowledge of how sans faces perform,
although in recent threads, there have been
quite a few good suggestions by Kyle, Keith, Tiffany, HD, et al.

You can get a single weight of FF Danubia for $40.

bj

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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How about DynaGrotesk from Storm?
or
How about Anisette Petite from Typofonderie?
or
How about Agenda from Font Bureau?
or
How about Extension from Red Rooster (at Veer)?
or
How about Lesmore from Red Rooster (at Veer)?
or
How about Shinn from Red Rooster (at Veer)?
or
How about Radiant from Red Rooster (at Veer)?
or
None of the above because none of these are appropriate.

:-)

Hmm. Maybe I should get back to my lunch.

John Baichtal's picture
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Joined: 21 Mar 2002 - 11:00am
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Thanks for ths suggestions! Hmmm… I like DynaGrotesk the best of the lot.

Still, I’m kind of leaning toward keeping Optima. It may be overused, but I’m sure Anne won’t lose any clients over it.

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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Linotype’s Syntax is pretty close to Optima (ok, so kinda close). Optima, please don’t stone me, is one of those faces waiting to be rediscovered and re-used in a new way.

My only issue with your card (her card) is not using uppercase in the proper places. And perhaps. italicizing, “Message Therapist”. Maybe?

brian jaramillo's picture
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Joined: 3 Nov 2001 - 11:00am
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great list Tiffany.

btw, to clarify, FF Danubia shows up as unavailable in
a single weight, but there *is* some FontFont outpost
that sells it in a single weight…i checked
a month ago or so, just can’t remember which one.
And I think it’s two weights for $40.





brian jaramillo's picture
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Joined: 3 Nov 2001 - 11:00am
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»Optima, please don’t stone me, is one of
those faces waiting to be rediscovered and
re-used in a new way.

If it was used nicely in an Fashion Magazine ad, I wouldn’t have a problem.

But because it shows up in two logos in the critique section within a few days
of each other…it’s uninspired and stale, imo, as a logo solution.

I’ll shut up now and sip the Kool Aid. :-)


bj

John Baichtal's picture
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Joined: 21 Mar 2002 - 11:00am
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BJ and everyone else — what are your thoughts on Gill Sans Light?

John Baichtal's picture
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Joined: 21 Mar 2002 - 11:00am
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Hi Hrant,

Thanks for taking a look-see. Did I use Optima? I thought for sure I’d used Z.H..

Yeah, that’s a good point on the numerals. That’s a made-up address so it may not be an issue — I’ll wait and see what the real address is before I decide what to do.

Marc Oxborrow's picture
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Joined: 26 Apr 2002 - 2:17pm
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Let me second Tiffany’s suggestion of Shinn. Lovely caps, interesting lowercase, with a slightly feminine quality overall. I think it would make an excellent choice.

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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John, I don’t think Gill Sans light needs to be spaced a bit looser when you use it. And, because it is so thin, and you are reversing out the type, it will be swallowed whole by the ink unless you use it quite large. Which reminds me of a question I had for you yesterday. What point size are you using?

John Baichtal's picture
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Joined: 21 Mar 2002 - 11:00am
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I believe that was 10 point. Or maybe 12. But not absurdly small.

Eduardo Omine's picture
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Joined: 18 Jan 2003 - 6:08am
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Zapf Humanist is Bitstream’s version of Optima.

brian jaramillo's picture
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Joined: 3 Nov 2001 - 11:00am
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John, I like the radiating lines and the color seems to be a nice approach. Is the client
really in Tucson? I did some hard time there.

I don’t care for the name, title, address
etc. all in the same text block with no distinction.

And Optima, while a great typeface for its time,
imo, radiates a yucky aura — 80s, banking, real estate.


bj
<font >

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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> real estate

The first time you said that I didn’t say anything, but now I gotta ask:
Where did you get this Optima/Real-Estate angle? I’ve seen them use Optima Bold in all caps, but really, the main thing Optima is associated with is cosmetics. Which makes it a great choice for masseuse: not too predictable, but a fruitful association.

hhp

brian jaramillo's picture
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Joined: 3 Nov 2001 - 11:00am
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Take a second look at the Real Estate Magazines,
Realtor Ads, Realty Companies in any
specific geographic region.

Lots of optima.

If you were to put together a logobook for the
banking industry, I bet you’d see Optima quite
a bit.

The face, to me, is one of those stale typefaces.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Well, I certainly I agree that it’s generally stale.
And it even has some inherent problems too, like being too gray.

The really good news is that Optima has had an idiosyncratic revival:
http://www.creativepro.com/story/feature/20399.html
Really a breath of fresh air.

hhp

Joe Pemberton's picture
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Joined: 8 Apr 2002 - 3:36pm
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I thought this thread was going to tell me about business
cards that provide massage therapy… Hmm, how about
aromatherapy business cards? Just crush them in a
potpouri dish? (I need more sleep.)

John Baichtal's picture
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Joined: 21 Mar 2002 - 11:00am
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BJ — maybe a modest horizontal rule separating the name from the address?

Actually, I think the client’s in Iowa… I’m doing this work for a buddy who’s farming it out to me.