Typeface Suggestions - Ones Similar to Clearface Gothic and Officina Sans
I'm creating the logo for a small interior design firm. The owner preferred initial mockups in Clearface Gothic and Officina Sans over more elegant (Bodoni, Didot, Optima, Centaur, Caslon Openface etc.) and contemporary (Gill Sans, Futura, Avenir, Helvetica, Mostra) ones.
Here are my questions:
1. Do you think a font like Clearface or Officina suits such a business's identity?
2. What are some similar fonts I can consider?
Any help would be greatly appreciated.




26.Apr.2006 6.43pm
well, did the owner say what s/he liked about the clearface and officina designs?
26.Apr.2006 9.15pm
I'm going to make a crazy guess: is the client a woman?
Clearface Gothic seems a little out of date for a creative firm. I suppose it depends on what sort of interior design they want to be known for. Officina is not too bad, more modern, but overused. I'd consider one of these, gentle and friendly like Clearface and Officina, but less common and more up-to-date:
Cronos
Bryant
FF Strada
FF Unit
27.Apr.2006 12.09am
I’m going to make a crazy guess: is the client a woman?
Correct you are. As a male, I was rooting for the more contemporary geometric fonts. Thanks for your suggestions, Stephen, I'll be sure to look into them.
Clearface Gothic seems a little out of date for a creative firm.
While we're on this subject, what (semi-unique, not oft-used) typefaces would all of you consider "in date" for a creative firm? Would you have chosen some of the same fonts I have written down above?
27.Apr.2006 1.19am
The disatvantage of using a well know typeface in a logotype, could be that the unique feeling get lost a bit. Even if the letters themselves are edited, the typeface itself is soemtimes so familiar that the overall result is too "common" or "flat".
My advise would be to find slightly less familiar typefaces to start with for the logotype.
You might something apealing at http://www.macrhino.com
Good luck
27.Apr.2006 4.44am
I agree with Stefan -- you'd be better served using a lesser known typeface for the logo if you want the logo to stand out.
For some gorgeous sans serif faces check the Psy/Ops catalogue. Alternatives for ITC Officina Sans could be Reykjavik which comes in a masculine (Herra) and a feminine (Ungfru) flavour, Default Gothic which has a little more contrast and some very nice character shapes, and the very elegant and subtly feminine Eidetic Modern,
27.Apr.2006 4.53am
Here's Simon Schmidt's Hybrid -- I'm specifically looking for relatively unknown, slightly condensed simple sans serifs with a subtle twist (alliteration allert! :^D)
27.Apr.2006 5.10am
One of my current favourites is Tomas Brousil's Katarine which subtly refers to license plate lettering and sports stunning italics. Botanika is somewhat more plain but features numerous variations.
27.Apr.2006 5.13am
And what about Peter Verheul's Versa Sans, available through OurType?
27.Apr.2006 5.15am
Or Jean François Porchez's sensuous (and fully featured OpenType!) Costa PTF?
27.Apr.2006 6.38am
ok, i'll jump on the bandwagon:
Sebastian
John Sans
Metron
Amor Sans
27.Apr.2006 7.07am
Metron
How looking at something like that can make my heart pound is something I can't explain, but it makes me feel strange. (wondering if perhaps I should seek counseling...)
: )
27.Apr.2006 7.18am
wondering if perhaps I should seek counseling…
probably wouldn't hurt. >^P
27.Apr.2006 7.21am
Is there a specialist who understands this obsession?
27.Apr.2006 7.50am
It's ok to love fonts. Just don't LOVE fonts.
27.Apr.2006 2.34pm
Great suggestions, Paul. I really like the look of Sebastian and John Sans.
27.Apr.2006 2.37pm
i found another teriffic one today
Dederon Sans
27.Apr.2006 2.53pm
Haha, you're a "Bezier Wrangler?" (I just looked through your profile). Funny way of putting it, got a good chuckle out of me.
27.Apr.2006 3.09pm
well, i can't claim to be a full-fledged type designer yet, as i haven't put out anything truly original... but i'm workin on it. >^D
27.Apr.2006 5.06pm
Paul, I hate to break it to you, but I would count what you did with Zaner as type designing.