Super-tight was a ’70s thing. Still relatively tight in the ’80s, but on its way out. Designers setting things super-tight now are making a reference to the ’70s. I don’t think anyone thinks it’s a better way to set type the way they did back then (and they did!).
On a personal note, when I became seriously interested in type during high school in the early ’70s, it was this super-tight style that got my attention, and I enthusiastically imitated it on things like the school paper and yearbook. By the time I was employed as a designer in 1976, my tastes in spacing had become a bit more sophisticated. Part of me still likes the look, while the rest of me wonders what they were smoking.
20.Jun.2006 3.15pm
ITC Grouch!
That ’n’ looks customized (and awful) tho.
20.Jun.2006 5.57pm
Super-tight kerning. Is it in or out right now?
Is this a 70’s thing or an 80’s thing?
20.Jun.2006 6.51pm
Super-tight was a ’70s thing. Still relatively tight in the ’80s, but on its way out. Designers setting things super-tight now are making a reference to the ’70s. I don’t think anyone thinks it’s a better way to set type the way they did back then (and they did!).
20.Jun.2006 7.02pm
My copy of Rolf Rehe’s book on readability had overlapping text on the cover.
ChrisL
20.Jun.2006 8.20pm
On a personal note, when I became seriously interested in type during high school in the early ’70s, it was this super-tight style that got my attention, and I enthusiastically imitated it on things like the school paper and yearbook. By the time I was employed as a designer in 1976, my tastes in spacing had become a bit more sophisticated. Part of me still likes the look, while the rest of me wonders what they were smoking.
20.Jun.2006 9.27pm
I don’t think it had anything to do with the smoke, but rather the tightness of the jeans and lack of oxygen. :^>
20.Jun.2006 9.30pm
Well for this logo I think the impression that the type is busting (so to speak) out of its seams is particularly appropos.
21.Jun.2006 2.24am
Why single out the ’n’? – It’s all a bit lumpy.
Nick Cooke
21.Jun.2006 5.00am
Tiff and Patty both have harnassed the issue :-)
ChrisL
21.Jun.2006 7.32am
Hey! Thanks a lot everybody. That was super quick!