(x) WonderBra (old logo) - ITC Grouch {Patricia}

cedilla
20.Jun.2006 2.50pm
cedilla's picture

Hello,

Here at the office, we’re having a debate : Is the old WonderBra logo 100% customized or was it made with an existing font ?

Can anyone help us ?

Thanks a lot in advance !

.



pattyfab
20.Jun.2006 3.15pm
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ITC Grouch!

That ’n’ looks customized (and awful) tho.


seventy7
20.Jun.2006 5.57pm
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Super-tight kerning. Is it in or out right now?

Is this a 70’s thing or an 80’s thing?


Mark Simonson
20.Jun.2006 6.51pm
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Super-tight was a ’70s thing. Still relatively tight in the ’80s, but on its way out. Designers setting things super-tight now are making a reference to the ’70s. I don’t think anyone thinks it’s a better way to set type the way they did back then (and they did!).


dezcom
20.Jun.2006 7.02pm
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My copy of Rolf Rehe’s book on readability had overlapping text on the cover.

ChrisL


Mark Simonson
20.Jun.2006 8.20pm
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On a personal note, when I became seriously interested in type during high school in the early ’70s, it was this super-tight style that got my attention, and I enthusiastically imitated it on things like the school paper and yearbook. By the time I was employed as a designer in 1976, my tastes in spacing had become a bit more sophisticated. Part of me still likes the look, while the rest of me wonders what they were smoking.


Miss Tiffany
20.Jun.2006 9.27pm
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I don’t think it had anything to do with the smoke, but rather the tightness of the jeans and lack of oxygen. :^>


pattyfab
20.Jun.2006 9.30pm
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Well for this logo I think the impression that the type is busting (so to speak) out of its seams is particularly appropos.


Nick Cooke
21.Jun.2006 2.24am
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Why single out the ’n’? – It’s all a bit lumpy.

Nick Cooke


dezcom
21.Jun.2006 5.00am
dezcom's picture

Tiff and Patty both have harnassed the issue :-)

ChrisL


cedilla
21.Jun.2006 7.32am
cedilla's picture

Hey! Thanks a lot everybody. That was super quick!