(x) Thin stressed geometric sans in Another Magazine - Fashion Thin (proprietary face) {Mike F}

rakai's picture

I'm trying to identify this typeface used in Another Magazine. I have a client who really loves it and is dead keen on using it for her stationary. I have looked all over the place trying to find it ... it has me stumped.

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pattyfab's picture

A magazine custom font perhaps...

rakai's picture

It looks really familiar. I tried modifying AvantGarde and got close. It looks like a cross between AvantGarde and a thin version of a sans serif Bodoni... which probably means it's a custom font.

pattyfab's picture

WIth a little Optima thrown in - the stresses.

But none of those are it.

Have a look at Intention by T26 - not a match but similar

http://www.myfonts.com/fonts/t26/intention/

Lex Kominek's picture

There might be some Peignot in there as well.

- Lex

Lex Kominek's picture

In fact, it might be Peignot Light with a white stroke added.

- Lex

Stephen Coles's picture

Brilliant guess, Lex. I got this via email a few days ago and never even imagined the negative stroke.

rakai's picture

They are both really close. Peignot Light is very similar. Looking at some of the pages on the Another Mag site, some of the letter forms are different. i have attatched a couple more images showing a few more combos and an example of the lower case.

Bobby Henderson's picture

Man, this one got me to dig out really old Letraset sample books. I'm thumbing through the 1980 edition right now, examining faces like Camellia, Fino, Premiere Lightline and a few other "vintage" ultra light faces. Wow, there's actually quite a few faces in there I would like to see revived in digital form (such as Yagi Link Double, Oxford, Magnificat, Company and its later slotted "Transmission" variant).

I'm stumped regarding the sample. But fascinated taking a look through yesteryear sample books. Ah, the days of rub on type. About the only thing I can use my burnishing tool for these days is digging ear wax out of my ears! Sorry for the disgusting image. Hehe.

Lex Kominek's picture

I tried the stroke on Peignot Light and it still had too much contrast, and some of the stroke modulation wasn't the same.

- Lex

dave bailey's picture

Sorry to input but the _a_ really bothers me in this example and all the other examples I see where the _d_ is merely the a with an ascender. A girl in my year won a film poster national competition with some free font she downloaded and it had this same awkwardness to it, maybe it's just me though. Can't stand it.

Good luck on finding a match!

justinthomaskay's picture

hey all!

i am actually in the process of working on a project where someone pulled out a reference of this from an old issue of Harpers Bazaar from 1969... and it was this exact typeface. my best guess is that this is 100% custom and that Another Mag just used it as a reference...

i also went straight to my trust old phil's fonts "homage to the alphabet" photolettering bible with no luck. maybe its flying under the radar but i feel like this one's a custom.

rakai's picture

thanks for all your help with this one. I think i need to go to the drawing board and work on a customised version of this baby.

Mike F's picture

Ta-Ke-Shi, from the MyFonts ID Forum, has several times identified this as Fashion Thin, a custom typeface by Alex Wiederin of Buero New York. Use the dropdown menu on the left to choose Typography and you'll see several examples.

Bald Condensed's picture

Mike, sometimes I wouldn't know what we'd do without you (stoopid things I guess). :^)

rakai's picture

Wow. thanks. That's it alright.

Frode Bo Helland's picture

I'm working on something similar.

marcox's picture

Yours is much nicer, Frank.

Stephen Coles's picture

Lovely, Frode!

See also Eric Sans

Frode Bo Helland's picture

Thank you. I have heaps of work left on it. I hope I'll get around to it some time.

Renko's picture

Wow, there’s actually quite a few faces in there I would like to see revived in digital form (such as … Oxford, …)

Oxford came to digital life this year as Sportowy by Ralph M. Unger (Profonts)

Stephen Coles's picture

In this video Wiederin explains that he drew it from scratch, along with other custom fonts for Another Mag. I think he may even be referring to this thread at 5:43.

Mike F's picture

Truly enjoyed that from the start, Stephen. Thanks so much for the link!

This is entirely aside from my appreciation of the post but ... I am trying hard to understand how such a flat affect and inspired artistry plus new fatherhood can coexist in the same person. How?

(I am in the medical profession and so know no better description than "flat affect". What is meant, though, is an almost bored, emotionless demeanor.)

fontcorn's picture

Wow Frode that's one beautiful typeface. Is it out yet?
Thx Stephen coles for pointing me to this thread.

Frode Bo Helland's picture

fontcorn: No not quite yet, but contact me offline will you?

Petzi's picture

So does anyone know where you can actually get the Fashion thin typeface?

Ryuk's picture

Nowhere as it's a bespoke typeface designed exclusively by Alex Wiederin for Another Magazine. So, not available to sell.
Some alternatives you may like: Carisma,Vanitas, Stark Debonair (digitally and freely available under the name of Retro Super Skinny), COM4t Fine, Sang Bleu Sans

Petzi's picture

Thanks Ryuk! Much appreciated.

Petzi's picture

Ryuk, the Stark Debonair is really nice! Do you know where I could download that or is the retro Super Skinny the closest?

Ryuk's picture

Ryuk, the Stark Debonair is really nice! Do you know where I could download that or is the retro Super Skinny the closest?

That's the only one I know.

johnzaci's picture

Thanks I hope this Magazine will encapsulate all the fashions and zara divas a long with the Web and GUI fashion designers.

Frode Bo Helland's picture

My sample from above, was released in late 2012 as Vinter. It grew into something quite different, but — I dare say — much better.

Petzi's picture

Thanks again Ryuk. And thanks Frode! Award winning Vinter, it is lovely. Well done.

Frode Bo Helland's picture

Thank you!

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