No revolution ever used a serif

BlueJ's picture

I posted this question in a comment of another topic, but I'm afraid it went lost in the fur... pardon, discussion.
I remember seeing this phrase (No revolution ever used a serif) on a poster or as a graffiti and I really can't find out what it was.
I don't know if it would be worth opening a discussion about revolutions, propaganda, regimes and typography, but for sure I'd appreciate any hints who could help me find out if I really read it somewhere or I just dreamt about it (which of course would be much cooler).
Thanks a lot.

Jacopo

dberlow's picture

(No revolution ever used a serif)
For what? anything?

timd's picture

I read your earlier post, googling doesn't provide anything, however "no revolution ever"
does give leads, seems to me more likely to be some modern design manifesto rather than based on fact, the French, American* and Industrial Revolutions were surely driven by serifs.
http://www.google.com/search?client=safari&rls=en&q=%22no+revolution+eve...

The dream seems a better solution:)

Tim
*Do Americans refer to it as a Revolution?

Paul Cutler's picture

Absolutely. But we have forgotton what it was about, which was primarily unfair taxation with freedom of religion thrown in. We pay a lot more taxes now than the original reason for the revolt.

Income tax was instituted in America as a "temporary" measure to pay for World War I. Before that the federal government was run on sales tax.

Daylight savings time was another temporary measure instituted in World War I. Both of these temporary measures have stood the "permanent" test of time…

peace

William Berkson's picture

>primarily unfair taxation

The saying 'no taxation without representation' captures it more accurately.

While overtaxation was a grievance, there were many others. The Declaration of Independence says, "The history of the present King of Great Britain is a history of repeated injuries and usurpations, all having in direct object the establishment of an absolute Tyranny over these States. ...A Prince whose character is thus marked by every act which may define a Tyrant, is unfit to be the ruler of a free people."

The rebellion was equally about the 'usurpations' as about 'injuries': They wanted establish self-govenance, which the founders saw as necessary to a better and more just society.

The Declaration of Independence says: "Governments are instituted among Men, deriving their just powers from the consent of the governed." It also says that the colonies had repeatedly warned England "of attempts by their legislature to extend an unwarrantable jurisdiction over us."

It was because they saw democratic self government as the only long term solution to avoiding tyranny and establishing a better and more just society that they took up arms in the ultimately successful rebellion.

The American Revolution is most associated with Caslon typeface, as the Declaration of Independence was printed in it for distribution. Benjamin Franklin also printed mainly in Caslon, though late in life he championed Baskerville's typeface.

Si_Daniels's picture

The "Desk Top Publishing Revolution" featured lots of serif fonts - many used on the same page at the same time.

fontplayer's picture

"Power to the Desktop!"

BlueJ's picture

Tim, I agree with you that as an assertion it looks more likely to be a manifesto than the result of a historical research. It also have to me a sort of Latino-America flavor, although I'm lead to think that it was created by an american or european mind.

David, I think that "serif" in this case might have a metaphorical meaning, and that's why I'd like to find the source of it.

timd's picture

I read it in two ways that make some sort of sense
1. Modern design manifesto (maybe sans serifs are the way to revolutionise your identity or as an advertising slogan for a sans serif)
2. The printed word never started a revolution.

Tim

dan_reynolds's picture

2. The printed word never started a revolution.

Do you think this is really true, Tim? I think that the Protestant Reformation (which did lead to several bloody revolutions in late Renaissance Germany, even if only inadvertantly) was started by the printed word. It was printing that allowed Martin Luther's works to spread so quickly.

timd's picture

I don't think it is necessarily true, but as a reading of the quote it seemed to me to be a possible meaning, print certainly fuelled revolution, but did it ever start one?

Tim

dan_reynolds's picture

Interesting question. What does start a revolution? Maybe print just allowed for smaller fires to be fed until they became revolutions... there certainly have been many would-be revolutions that in the end just weren't.

I also tend to think that print itself was a revolution, but that is using the word revolution in a broader sense than in, say, the French Revolution.

BlueJ's picture

Well, printing somehow started its own revolution.
Italian historiography also uses 1455 to mark the end of Middle Ages and the beginning of Renaissance period.

I was thinking more that it might refer to slogan written on walls, which I seriously doubt could be using serifs unless someone from this forum is called up to the job.
I find brilliant the idea of having it as an advertising slogan for a sans serif

A curiosity: the equivalent of sans serif for Chinese characters (Hei) had his birth from the use of squared brushes to write slogans.

BlueJ's picture

Dan, you were faster :)

timd's picture

I suppose one could make a case to say that print made education for everyman a possibility, led to a reduction in power of the church and ultimately to the Enlightenment. A long meandering path though.

Tim

jupiterboy's picture

I imagine the quote in a contemporary context, where a hand-made protest sign is lettered with a blunt brush and amplified over the media. Possibly the meaning implies that in an immediate culture, serifs require time, which is a luxury of pre-modern-media revolution.

Don McCahill's picture

No serifs were harmed in the making of this thread.

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