TY (self identity)

Ty Wilkins
21.Nov.2003 8.23am
Ty Wilkins's picture

TY (self identity)
This is a self identity logo I designed for myself to promote myself as a corporate identity/logo designer. The intended audience include potential clients and/or a potential employers. Any comments and suggestions are welcome. Thanks // Ty



hrant
21.Nov.2003 9.09am
hrant's picture

What is it saying?

I think you should emphasize the smirk (in size but not curvature), and maybe you can use it to break the monotony of the bounding box.

BTW, do you mind that it reminds of MacOS, and a legionnaire?

hhp


squeeze
21.Nov.2003 9.41am
squeeze's picture

If you are treating this like a mark/icon vs. type, I would make a couple of tweaks


Ty Wilkins
21.Nov.2003 10.22am
Ty Wilkins's picture

Hrant- The face is also a combination of two letterforms, the T and the Y (the T being stacked over the Y). After creating it, I did think of the Mac Os logo. I don't particularly care for that logo. I always find myself looking for a hidden meaning in the Mac Os logo that I never find.

Scott- I wasn't thinking of this as a mark/icon in place of type, but as a combination of both. I haven't tried many fluid/organic versions, but perhaps there would be some possibilities there. One of the reasons that it is currently so geometric is because I have often heard that a good logo should fit within a square (for reducing, placement, compactness, etc). But I'm open to ideas.

Thanks for the comments.


hrant
21.Nov.2003 10.40am
hrant's picture

> a combination of two letterforms

Oh, that makes sense.
Well, it's nice and subtle (although the legionnaire effect is there), but then the "Y" will need its tail.

> a hidden meaning in the Mac Os logo

"Don't think - be happy!"

hhp


popovich
21.Nov.2003 10.45am
popovich's picture

nice one. :D


Ty Wilkins
21.Nov.2003 10.50am
Ty Wilkins's picture

Hrant- I'm not familiar with the term "legionnaire". I looked it up and found "n : a soldier who is a member of a legion (especially the French Foreign Legion) [syn: legionary]". Could you explain? Thanks // Ty


hrant
21.Nov.2003 11.15am
hrant's picture

I meant Roman legionnaire. But I guess their helmets
were noted for those "sideburns", and not the nose-guard:
http://store.daz3d.com/userdir/images/product.ps_tx253b.detail.jpg

Strangely enough, I have a book about helmets (for which I once paid way too much money for).
Here's what I'm talking about:

helmet.gif

The book says it's 11th century Moravian, but now I'm thinking that style is maybe Ancient Greek - maybe not Athenian though, more Spartan? Anyways, it's a helmet!! :-)

hhp


hrant
21.Nov.2003 11.23am
hrant's picture

Tying again...

helmet.gif

hhp


hrant
21.Nov.2003 11.26am
hrant's picture

squeeze
21.Nov.2003 11.44am
squeeze's picture

I do like your direction, but where did you hear the square thing? I can't say that I agree with the theory


Ty Wilkins
21.Nov.2003 12.06pm
Ty Wilkins's picture

Scott- I came across the "square theory" in my undergrad program. My professor for Corporate Identity said that often times logos have to fit within a square for their applications (corner of letterhead, homepage, business card, t-shirt pocket.) I don't believe, and I don't think my professor believed that this was a hard fast rule, but that it was a starting place, and to venture out meant you had a good reason. Another way I have often heard this idea described is that "a good logo should be able to roll down hill". So anything that fits nicely into a square, like a circle, would roll (probably much better than a square). I think the main purpose of this kind of thinking was to encourage designers to consider the application limitations of a logo that has extreme horizontal or vertical dimensions. But yeah, how boring would it be if all logos were square?


hrant
21.Nov.2003 12.22pm
hrant's picture

There's certaintly a practical advatange to having a logo with close vertical/horizontal dimensions - but if anything that says "circle" to me. Plus it seems to me that this consideration is secondary to other things in a good logo, like memorability, which is not square at all. I think as long as one avoids extreme lopsidedness of dimensions, it's fine.

hhp


mica
21.Nov.2003 3.54pm
mica's picture

Slightly off-topic but... don't get so famous with your mark that Ty toys notices you.


Ty Wilkins
26.Nov.2003 4.50am
Ty Wilkins's picture

Hrant, any suggestions in regards to curbing the legionnaire effect?

Everyone, any ideas on giving the T and the Y more distinct typographic traits?


andrew_baker
26.Nov.2003 7.51am
andrew_baker's picture

I'd also like to see a more fluid, organic version.

Why not break some corners off your monolith and add curves? Might be more difficult to read the t and y, but hey! thats what makes logo's so fun.

here's a quickie.

Andrew


hrant
26.Nov.2003 7.56am
hrant's picture

> any suggestions in regards to curbing the legionnaire effect?

First make sure you want to get rid of it. And Andrew's great idea -but sans the handwriting ductus- makes me think that "softness" might be the key to that.

hhp


squeeze
26.Nov.2003 9.59am
squeeze's picture

Try making some minor adjustments (i.e. round a corner or two, break the square with a corner or two, etc.)

Ty


Dan Weaver
26.Nov.2003 1.59pm
Dan Weaver's picture

It still looks like a persons face with the eyes closed facing you with a smirk on its face. Maybe this is a good thing. I don't see a Ty anymore.


cerulean
26.Nov.2003 4.28pm
cerulean's picture

Does it look like you? If not, why not?


fuentes_bo
26.Nov.2003 5.13pm
fuentes_bo's picture

I think the first one (from TY), maybe with a bolder smile as Scott suggested is the better one. Try adding colour, that could help to remove the legionnaire effect.


Ty Wilkins
5.Dec.2003 9.16am
Ty Wilkins's picture



Santiago-- What do you think about this?


fuentes_bo
5.Dec.2003 9.59am
fuentes_bo's picture

Mmmm I was talking about filled shapes.
Try with and without outlines.
It


aquatoad
5.Dec.2003 10.33am
aquatoad's picture

Hi Ty.

Could you perhaps show a sampling of logos that you have done? It would help us get a sense of your style. What kind of clients/employers are you reaching out to?

I say all this because I don't particularly like this direction. Cute. Clever. But in my opinion missing the mark (as it were). My gut feeling is that this is one of those concept directions that looks so promising... but in the end is just about a smirking face. My suggestion would be to stow this idea for a bit, and try other things.

If you want to go with this direction, this will improve legibility (though changes the personality


Ty Wilkins
5.Dec.2003 1.12pm
Ty Wilkins's picture

Here are some logos I have done.




Ty Wilkins
5.Dec.2003 1.17pm
Ty Wilkins's picture

I am open to a variety of types of clients. So, unfortunately I don't specialize in theater identities. There are tons of other directions I have pursued for my self identity. I will try to post some next week.


beejay
5.Dec.2003 1.25pm
beejay's picture

ty, that is some clever stuff. Bravo.


fuentes_bo
5.Dec.2003 1.30pm
fuentes_bo's picture

I like it very much!
I think your direction speaks a lot about your work, cute, clever and simple.
I see your logos and smile.


Ty Wilkins
5.Dec.2003 1.58pm
Ty Wilkins's picture


Dan Weaver
5.Dec.2003 3.20pm
Dan Weaver's picture

Ty if you want real inspriation, check out the new VH1 logo there is a thread in design about it. Its a beautiful thing (NOT)


Ty Wilkins
8.Dec.2003 9.39am
Ty Wilkins's picture

Randy - After seeing a few of my logos, do you think that this direction is appropriate?

One of the reasons I have been hesitant to break the box shape is because I think that's what makes it simple -- a twist on a simple geometric shape.

I'm open to comments.


dctroy
8.Dec.2003 7.00pm
dctroy's picture

Ty:
I think your original idea looks cool. Also good in the blue version you have above (although I don't think it works as well in reverse).

I like its simplicity and playfulness. I noticed both the "TY" letters and the face immediately, but if some people don't right away, I think that's okay too.

It also seems like it lends itself to embellishments for the sake of self-promo pieces in the future (I'm reminded of the old constantly changing MTV logo).

It seems sly without being silly/goofy.

The world is so annoyingly serious that it's nice to see something with a little wit.


aquatoad
9.Dec.2003 5.26am
aquatoad's picture

Hi Ty,

Thanks for posting the logos. They are nice, particularly Lucky 7 and Quote 66. After comparison, your mark does seem to be *on the money* with regards to your style, though I think possibly not as strong as the two mentioned above, but stronger than the 3rd example.

Many people here have responded positively, so don't let me discourage you. As I said, not my favorite logo, but what you do with it now will speak volumes also: type choice, stationary layout etc.

I just had an idea: what if you were to design your idenity around the concept of identity. You could make the top of your letterhead into a government form with a box for your thumbprint (actually print each one), lines for your name and info (hand write it in), etc. There would certainly be room for wit in a gov't form! Same for business card & envelope. If you didn't want to fill in by hand, you could type them (ahhhhh. with an actual typewriter). If you are like me, you probably won't go through huge amounts of stationary so the crafty approach could save cash. This would certainly be memorable if it came across my desk. Just a thought to consider.

Randy


cerulean
9.Dec.2003 6.51am
cerulean's picture

Speaking of identity, have you considered my question? It's a great idea well-executed, making your name into a face, but it gives me a strong expectation of what you ought to look like if I were to meet you (as your clients surely will). If you're skinny with a narrow nose and arched brows, people may say, "Oh, sorry to disturb you, I was looking for Ty, is he here?" It's a flexible enough concept to be re-proportioned into a caricature assuming it isn't one already. Perhaps you could show us a photo?


Ty Wilkins
12.Dec.2003 10.40am
Ty Wilkins's picture

Kevin - You have a good question. I'm not really sure how much my logo looks like me. People who know me well have said: "it even looks like you", but my guess is that they're thinking in terms of personality. Here's a photo:


squeeze
12.Dec.2003 10.46am
squeeze's picture

Can you attach a larger picture? Just kidding.

There really is a resemblance. You have both a strong brow and a bit of a snear in your smile.


Ty Wilkins
12.Dec.2003 11.09am
Ty Wilkins's picture

Here's a side-by-side comparison of the MacOs logo and mine. Any comments?


Ty Wilkins
16.Dec.2003 10.28am
Ty Wilkins's picture

Randy, here is another direction I have experimented with. What do you think about this one?

Anyone else have an opinon?


dylan
16.Dec.2003 11.43am
dylan's picture

I didn't have any grand hangups with the first image posted, Ty. The type was really subtle. So much so that I started to picture how the rest of the ID would shape up. Perhaps your first name had some emphasis over the last. Or maybe not.

I think the Apple logo isn't worth worrying about


cerulean
16.Dec.2003 1.28pm
cerulean's picture

Putting on my caricaturist hat for the moment, I agree you're most of the way there, but for a closer resemblance I would alter it thus:
Rectangle Ty
Find your compromise as you see fit, naturally...


dylan
16.Dec.2003 1.37pm
dylan's picture

Nice touch, Kevin. It's close...

I'm seeing a swell display typeface in there... something for you to do in your spare time, Ty.

:P


Ty Wilkins
16.Dec.2003 1.58pm
Ty Wilkins's picture

How about this?


dylan
16.Dec.2003 2.55pm
dylan's picture

I think you're down to personal preference as far as the proportions. Ah, one more thought: Would it be any benefit to allow the bottom two corners to be *slightly* rounded?

Thinking out loud...


aluminum
16.Dec.2003 5.50pm
aluminum's picture

...I think that might help both with the 'face' shape and to better define the 'y'.

That said, it's a good mark as-is.


Ty Wilkins
17.Dec.2003 10.23am
Ty Wilkins's picture

Here's two different approaches to rounding out the bottom.


dylan
17.Dec.2003 10.27am
dylan's picture

Vote: the one on the right. You're done. Congratulations. Nice work.


hrant
17.Dec.2003 10.35am
hrant's picture

Yeah, the right one is it!

hhp


drive_by
17.Dec.2003 10.59am
drive_by's picture

i agree, you nailed it with the one on the right.


squeeze
17.Dec.2003 11.18am
squeeze's picture

Me too!


down
17.Dec.2003 11.51am
down's picture

Strange how a simple curve on the bottom completes the design.


fuentes_bo
17.Dec.2003 12.20pm
fuentes_bo's picture

Yeah, it is the best.


Ty Wilkins
18.Dec.2003 6.26am
Ty Wilkins's picture

Thanks everyone for the positive responses to the "one on the right". I'm actually still somewhat torn between that one and the original (with a thicker lined smirk). The typography and face read better in the most recent one, but somehow a square seems more profound in its simplicity. I keep thinking about what Troy said about the original one: "It also seems like it lends itself to embellishments for the sake of self-promo pieces in the future (I'm reminded of the old constantly changing MTV logo)." Is the new one as versatile for applications and embellishments?


aquatoad
18.Dec.2003 7.08am
aquatoad's picture

Hi Ty.

About the previous design (the orange one you posted): It doesn't have the same personality. You were right to move on.

I'm in agreement with the others. The curved bottom is better than the original, both facially and typographicly. My final suggestion would be to optically weight the stokes. Your verticals look thin compared to the horizontals (because they're equal).

Good luck with the job search!
Let us know where you land.

Randy.


zato
29.Dec.2003 1.13am
zato's picture

I don't like any above. Don't use a mark. Just use your name. Marks are for corporations.


squeeze
29.Dec.2003 11.33am
squeeze's picture

Ty:

Just because you use the version with the curved base, doesn't mean that you can't alter the mark in application. It is every bit as versatile as the square, but more interesting in its native form.

Zato:

I'm not sure where this sentiment is coming from. I have seen a few comments such as your's in this forum and I don't understand what philosophy, theory, research, etc. supports this. Is there a wave of educators teaching that "Marks are for corporations", not individuals or small businesses. I don't agree, but I am curious as to where this school of thought is originating.

Aloha!
Scott


beejay
29.Dec.2003 11.57am
beejay's picture

I agree most definitely with Scott.

IIRC, HD, in another thread, opined that the local ma/pa bakery doesn't really need a logo.

I'm curious about these sentiments also and
will start a new thread to discuss shortly. :-)


aluminum
29.Dec.2003 12.21pm
aluminum's picture

"Don't use a mark. Just use your name."

Ah...but that's the beauty of this mark. It is just his name. ;o)

And I agree, the last one, with the curved bottom is it. It's much more intersting with that simple curve than it was as a box. I also see the 'face' and 'ty' being equally balanced now giving it a bit of an optical illusion (is it a face? No...wait...it's a name!...no...it's a face...wait...)


hdschellnack
29.Dec.2003 12.42pm
hdschellnack's picture

>Is there a wave of educators teaching >that "Marks are for corporations", not >individuals or small businesses. I
As I was quoted as someone with that opinion, I'm not sure if there is any official school of thought along those lines. But logograms were invented for large corporations and historically stem from royal/clerical heraldic signs... I just don't feel that a small shop or a single individual NEEDS a visual sign, which to me -- like any kind of corporate identity -- is a bit military and krypto-fascistic (Hitler being the guy who went Corporate Identity on a nation-wide-basis first and still stands as an example what CD/CI should NOT be about),

I jus think this is a none-to-thought-through approach when it comes to small companies or even individuals. With a logogram you're imitating the visual langugae of large corporations (which NEED such signs to be recognizable internationally, especially as they lack a really individual face-to-face-communication, thus opting for the next best thing, virtual comminucation).

Now, an individual or small shop doesn't need that, as they still Do communicate personally. Faking a corporate ID is simply amounting to DE-humanizing what is ideally something much more and much better than any CD McDonalds or Nike can EVER come up with... so this, imo, is contraproductive to what I try to do: create a personality. A large companie need a CD to establish a virtual identity recognizable to customers and workers... but does a small bakery need that? I don't think so.

And as I'm effing tired of the overkill-overload of logos and imagery and pseudo-corporate-designs and all-too-clever-ideas for every boy and his dog, I absurdly find myself in a anti-design position, trying to talk my clients OUT of all this clever designery stuff, opting for a simpler, more 50s-ish solution of a good typeface, good paper and all that :-D.


hrant
29.Dec.2003 12.56pm
hrant's picture

1) I think "nation branding" is much older than Hitler.
2) If he had won we would be using it as a great example of good branding! :-/

I think a logo is fine as long as you only spend the time necessary to make it useful to the extent that it can be - as opposed to motivated by hubris.

hhp


Ty Wilkins
29.Dec.2003 12.57pm
Ty Wilkins's picture

Randy- You said, "My final suggestion would be to optically weight the stokes. Your verticals look thin compared to the horizontals (because they're equal)." The first example is the old version and the second is the latest with the strokes weighted differently.


tsprowl
29.Dec.2003 1.07pm
tsprowl's picture

very interesting HD. I might agree, almost.

In any case...the one on the right reminds me of the decepticons or autobots logo..y'no from the Transformers.

So, I'll be the odd-ball and say I prefer the solid square.


beejay
29.Dec.2003 1.20pm
beejay's picture

HD, I think I figured it out. We are talking about different things here.

A logo vs. a wordmark vs. a logogram vs. a mark vs. a "visual sign"

I get what you are saying now, I think.

There's another thread set up to discuss in
Design, btw.


http://www.typophile.com/forums/messages/4100/23074.html?1072730438


fonthausen
29.Dec.2003 1.39pm
fonthausen's picture

As soon as you as you are communicating information to the level of name(giving), you are setting a mark.
Even if you decide to communicate your name by no illustrative-, typographic- or by any other mean. The denial of all can become a mark itself. It might not fullfill it


Ty Wilkins
29.Dec.2003 2.19pm
Ty Wilkins's picture

The second logo (in my previous post today) had too thin of a far right vertical line. In this post, all of the line weights are equal except for the vertical lines in the nose and the smirk. So, basically I have thickened the outside line from my December 17th post. Tanya, do you get the Decepticon vibe from this one? Randy, what do you think about the line weights now?


tsprowl
30.Dec.2003 9.15am
tsprowl's picture

yeah - kind'a.

y'no its not that that big a deal. decepticons, autobots were pretty cool.

could we see it small - within a 1" square? might look diff.


dctroy
30.Dec.2003 3.51pm
dctroy's picture

Hi Ty

I hate to be the problem child but I like your original mark better than this new version.
Your first mark had a nice edgy, mischievous vibe, whereas the new one seems kind of bland and vanilla by comparison.

I also like the compositional power of the face-in-a-square you had originally. There is a nice kind of tension that is created by a composition like this that is so obviously simple geometric shapes but at the same time is completely recognizable as another thing -- in this case a face (and your name). The geometric simplicity -- making it all work in a simple square -- adds a layer of surprise, like seeing a magic trick pulled off successfully. The "Hello Kitty" logo is like that: it's just a few circles, but you can't look at it without seeing a cat.

Possible idea for the future: if you go with the flat-bottomed version #1, you could have three-dimentional blocks made by a woodcutter and they could sit on your desk either in the "face" configuration (like your logo), or you could separate them and sit them next to each other so they are recognizable only as letters. What the hell, you could have these made and give them away as a promo (someday). The interactive logo.

Anyhow, that's my long-winded two cents.

Troy


Ty Wilkins
31.Dec.2003 9.41am
Ty Wilkins's picture

Tanya, here are three variations at a smaller size. The difference between the b and c is that c has the thicker outline.


Ty Wilkins
31.Dec.2003 10.25am
Ty Wilkins's picture

Troy, is this the kind of interactive logo you were talking about?


Ty Wilkins
31.Dec.2003 10.35am
Ty Wilkins's picture

As you can see, I am still going back and forth between the square version and the one with the curved y. Here is my first shot at a business card with the curved y.


squeeze
31.Dec.2003 11.11am
squeeze's picture

Ty:

I like your bizcard direction, except I think the bowing connection between white and red should be a straight line


Hildebrant
31.Dec.2003 1.43pm
Hildebrant's picture

TY--

Option C. seems to be the most mature.
The convex at the bottom of the mark really gives it personality, it makes it much more organic, almost as of its truely 'smiling'.

The 3D treatments are quite cool as well.
I could see some nice things happening motion wise.

Overall good work, it has improved quite a lot.
I agree with Scott's comments on the white/red seperation being straight.

Cheers.

Hildebrant.


Dan Weaver
31.Dec.2003 2.36pm
Dan Weaver's picture

Ty, just because I have alot of printing experience. Don't waste your money creating a curved diecut for your business card. It be one thing if it were a card for a corporation, but for an individual it is cost prohibitive. Good design is design within your limitations, try creating the curves using ink and leave the card as a rectangle or a square.


Miss Tiffany
31.Dec.2003 2.46pm
Miss Tiffany's picture

You could always re-use the die for other "paying" clients. Chances are the shape of your card could attract potential clients.


squeeze
31.Dec.2003 3.10pm
squeeze's picture

I am in complete agreeance with Tiffany. I, too have a lot of printing experience and that is exactly why I went all the way with my own stationary suite. My bizcards "showcase" my expertise in applying PMS colors, die cutting and punch cutting, and letterpress to a printed piece. When a client says: "Have you ever


Dan Weaver
31.Dec.2003 3.25pm
Dan Weaver's picture

I just hope you have the money to spend on a business card, these days wouldn't the effort be better spent on the web site? You could create all sorts of bells and whistles to show off your talents.


dctroy
2.Jan.2004 8.46am
dctroy's picture

Hi Ty
My idea for the blocks was more like what Scott is describing, with the letter shapes cut out of two sides (I guess you could say the front and back). If you have the shapes cut out of all four sides (like you've illustrated), it presents a problem of how to make the negative space above the y's tail (the face's "mouth"). But one option to doing it the way you've illustrated is that you could paint each side a different color, so the corresponding t and y of the same color could be aligned on the same side, the unity of which would emphasize the "face," or you could line up a t and y of different colors, which would make more obvious the letterforms.
I'm not sure if I'm making myself clear, it's kind of hard to describe in words.

Any of the logo versions you have will look cool. Also I really like the card design.

Troy


Miss Tiffany
2.Jan.2004 8.57am
Miss Tiffany's picture

Another potential option might be asking the press with whom you will be printing if they have access to a bizarre mix of die.


Ty Wilkins
2.Jan.2004 1.34pm
Ty Wilkins's picture

Troy, is this what you were talking about?


dctroy
2.Jan.2004 10.08pm
dctroy's picture

Ty:
Exactly! This looks so cool --even the drawings are fun.
How would you handle the mouth? Would it be a shallow groove or painted on?
I have some wooden blocks I had custom-made in a deStijl-inspired formation and my clients and other visitors love playing around with them.

This looks great.

Troy


aquatoad
5.Jan.2004 7.29am
aquatoad's picture

Optically compensated strokes look fine now.
Let us know how the job hunt goes.

Randy


hrant
5.Jan.2004 5.18pm
hrant's picture

Something small: that business card with the bowed edges looks just like one of those mini-CD cards. And if you have any intention of putting out one of those it'd be a natural... so you might leave room for the hole. You could even design the hole into it so it looks like a "simulated" mini-CD when printed on paper. :-)

hhp


andrew_baker
8.Jan.2004 6.39am
andrew_baker's picture

Wow, I might have to change my name to Ty Wilkins now.


beejay
8.Jan.2004 10.53am
beejay's picture

Ty, nice work.

as far as the die cutting, corner rounding,
I'd agree, go for it.

A cheaper way in the long run is
one of these
either for self-promotion or for clients.
Adds a custom feel to just about any project.

You can do small stacks, so it might take 30 minutes
to do 1000 business cards.

bj


timfm
8.Jan.2004 4.26pm
timfm's picture

Wow -- it's really looking good now. I like "C" the best as well. The curved bottom on the "y" fits beautifully with the 'mouth.'

What if you applied that (curved) to the 3D shape and then had it sitting at a slight ("relaxed/laid back") angle (almost like a top does when not in motion)?

The card looks great -- I'd have to see the straight center line Scott mentions to make a callon that, but I really like it as it is.

Nice work!


Ty Wilkins
12.Jan.2004 9.43am
Ty Wilkins's picture

Thanks for the comments. I want to go all out on my self-promo, so I think that I will opt for the die cuts on the business cards.

Hrant- I like your idea about the business card cds. The proportions are slighty different, but I think I can use the association.

Troy-I think I would handle the mouth by either painting it on, or by cutting a low relief of the negative space. This way, the corners would still match up.


Ty Wilkins
12.Jan.2004 9.48am
Ty Wilkins's picture

After lots of minor tweaking, this is my final logo. I am still open to any criticism. Some fresh eyes might catch something. I have posted it at a larger scale so that it can be scutinized on a smaller level.


dylan
12.Jan.2004 10.01am
dylan's picture

Roll widdit, Ty. Lookin' good.

-D


adriano
12.Jan.2004 10.08am
adriano's picture

Don't even think on change this babe logo :-) Very nice work.


squeeze
12.Jan.2004 10.13am
squeeze's picture

Good design Ty!

This is true to your original concept, which I liked from the beginning, but you have implemented some valuable improvements (line weight, shape, etc.).

I know my pick of the litter isn't important, but this would be it.

About those blocks


kris
12.Jan.2004 8.37pm
kris's picture

This is good work Ty. If you ever get a website, you should think about animating the "block" version, it would work a treat!

kris


Ty Wilkins
15.Jan.2004 10.33am
Ty Wilkins's picture

I was getting my materials together to enter my logo in the Graphis design annual, and on the form they asked for the "title" of my logo. While perhaps not the most significant issue to my self identity, I thought a clever title could be another way to demonstrate my creativity. After initially thinking of "Ty - Self Idenity", "Ty - Face (Self Identity)" etc, I realized that it was really important to me that the judges recognize that my logo is not only a face, but a T and a Y as well. So then the idea dawned on me to call the logo "TYpeFACE". This is one word that contains all three words that I want to communicate: "Ty", "face" & "typeface". What do you think?

The font is a modification of House Gothic Extended Bold 2. I haven't purchased the font yet, so this is actually just an Illustrator rendering based off their websites' LetterSetter display. If I decide I like the font enough to use it, I will purchase it.

I've also posted 2 examples of providing a "caption" for my logo. I don't know if this is necessarily a good idea; I like the logo by itself. But, for contest submissions and other times when I have to give the logo a "name", maybe this would be good. I have in in grayscale because I'm still undecided on color.


aluminum
15.Jan.2004 1.18pm
aluminum's picture

That may be *too* clever for the judges. I think
one of the nice aspects of the mark is that it
can take a few seconds before you see both
aspects of it (the name and the face).




cerulean
15.Jan.2004 3.43pm
cerulean's picture

Don't jinx it by making it more complicated. The type would need a lot more modification before it started to really work, and even then it would still distract from the mark, possibly even making it less likely that the viewer will study it long enough to see both aspects.


Chris Rugen
16.Jan.2004 9.41am
Chris Rugen's picture

I agree. I'd recommend just titling it Typeface. The payoff for the clever judge(s) will make it even better. Without any visual tricks, the name has multiple levels that reveal themselves progressively.


Ty Wilkins
21.Jan.2004 8.09am
Ty Wilkins's picture

Here's another business card idea. When it is closed there is a face and when it is open you read T-Y diagonally. Any comments?


dylan
21.Jan.2004 8.17am
dylan's picture

Mmmmmm. Tasty, Ty. If the hinge holds up, that'd be a swell card.

I'm all for nontraditional card dimensions, especially in our digital culture. I rarely keep anyone's card -- I enter the data into my Address Book, and pitch the thing. But this? Yeah, I'd keep it.


drive_by
21.Jan.2004 9.06am
drive_by's picture

wow. cool idea ty.

have you tried a quick and dirty prototype on scratch paper? my industrial design background tells me that you might be in for a surprise when you try to fold it as shown here.

it may be possible with some creative scoring, cutting, and folding, but i don't think it's going to work as you have visualized here.

for example, the Y will not hide behind the T, as shown. (in other words, something that would hide behind your T would be another mirrored T, that would create an H when unfolded).

play around in the material world, if that is where the end product will live. good luck.


whoisdan
21.Jan.2004 9.31am
whoisdan's picture

You gonna cut your cards with an exacto blade? It's going to be a pain in the butt, but only temporarily. It will be well worth the outcome. What an idea! As long as you score straightly with a sharpened bone I think you'll be fine. I can't imagine you'll be making 1,000 of these.


hdschellnack
21.Jan.2004 9.35am
hdschellnack's picture

neat-o.... god, that is so cute!


hrant
21.Jan.2004 10.02am
hrant's picture

Great idea! I'd make the fold go up, though: more neutral in terms of culture and left/right-handedness, more evocative of opening eyes or removing a helmet, more compact, plus the hinge will last longer. You could even pretend it's a cell phone and hold it up to your ear to get a direct line to Ty for some emergency design help! ;-)

hhp


Ty Wilkins
21.Jan.2004 10.34am
Ty Wilkins's picture

Hrant, I first envisioned this card as you described. My reservations were that a) it looked kind of like I was putting my nose up in the air (arrogance), and b) when the card was open you just get some information, a Y and a strange shape.

When the most previous post came to mind I was (and still am) concerned about the hinge, but I thought the pay off would be that it reads as TY from left to right when it is open.

Does anyone have suggestions for types of paper or other materials to use when attempting this kind of hinge?


aluminum
21.Jan.2004 11.33am
aluminum's picture

What if you hinged the Y instead,
since that would have a larger
'hinge area'. The Y would flip
out to the right, so you'd still
read TY diagonally.

Or...maybe mirror the entire card
like a booklet. On the front, print
the full TY. Inside, print the T
on one side, the Y on the other.
That'd give you a really strong
hinge and a more 'even' shape once
opened (plus a potentially cheaper
die).

I think it's a great idea. Definitely
look into getting a die...it may
be a lot less than you think. The
tricky part is going to be getting
it to register accurately.

Also, just my opinion, the blue isn't
working with the red. Red and Blue
next too each other create a bit
of dissonance.


whoisdan
21.Jan.2004 12.13pm
whoisdan's picture

Darrel's right about the blue.

How about this idea? I especially think your name should be in Comic Sans, given the peculiar humor your identity gives off. Um, just kidding.

ty


aluminum
22.Jan.2004 8.04pm
aluminum's picture

Daniel:

That's exactly what I was trying
to describe. Well...except for the
brush script. ;o)

So, that's two votes for that
option. ;o)


Ty Wilkins
2.Feb.2004 10.39am
Ty Wilkins's picture

I am working on creating a typeface based on my TY (Self Identity) logo. When I get some work to show, I may post it on a different forum. I'll let you know if I do. My gameplan is to work in this order: logo>typeface>business card>letterhead>envelope>website>send out resumes

Until then, thanks everybody for your advice on my self identity. This critique has helped me see perspectives I wouldn't have otherwise seen. Some thanks:

Darrel: Your recent suggestions on the card are very insightful. I am going to use one of those ideas, and when I decide I will post it.

Daniel: Thanks for the help on the card. Take a look at www.bancomicsans.com for a good laugh. (I warn you though, the site is kind of slow).

Dylan: I especially heed your advice because of seeing your work on LogoLounge and your site. Your stuff is a bit funkier than mine and I'm inspired by that. I think your a great example of a Designer / Illustrator. Thanks for the suggestion of creating a display font.

Hrant & Scott: Thanks for directing this discussion from the beginning. It was your early comments that challenged my attachment to the square.

Tim, BJ, Andrew, Troy, Kyle, Santiago, Myke, and Benjamin: Thanks for the positive feedback. I always appreciate harsh honesty, but I want to thank you guys for being willing to encourage a direction you liked.

Scott: Yeah, I don't know. I'm not sure how those blocks are going to work now. But I think having the best possible logo should precede random applications (at least now I do).

Tiffany, Randy, Daniel, Tanya, HD, BJ, Zato and Kevin: Thanks for raising your concerns. Your constructive criticism has challenged me.











Ty Wilkins
15.Mar.2004 11.08pm
Ty Wilkins's picture

Great News! My self identity has been chosen for inclusion in LogoLounge II. (www.logolounge.com) A huge thanks to everyone at Typophile!


dylan
16.Mar.2004 3.52am
dylan's picture

Rockin' good news, Ty!

It seems us type nuts are taking over -- I'll be in the book with you!

Congratulations!


timfm
24.Mar.2004 12.25am
timfm's picture

Congratulations Ty! It's beautiful mark that deserves to be recognized.

As far as the business cards go. I like the first one (your post #38). Daniels's hinge with the blue under the "T" as well doesn't work to my eye. I think the blue ground competes too much with the red outlined letterforms creating a "U" and "T"

I am, however, in complete agreement about the Comic Sans. It's such an extraordinary and underappreciated face :-)

-t


pablohoney77
24.Mar.2004 9.20pm
pablohoney77's picture

i'm afraid i stumbled across this one a little too late to be any help. but just from where i sit i'd like to see an arch where the "eyes" are and maybe a curve at the bottom of th eT for a nose mimicing the curve you gave the bottom of the box for a chin. that would get rid of the legionaire effect and shatter any resemblance to the MacOS icon. But now that you're satisfied with the design who cares what i think?


Ty Wilkins
8.Jul.2004 6.03pm
Ty Wilkins's picture

More good news! My self identity is going to appear in Graphis Logo 6! Thanks again to everyone at Typophile!


dylan
8.Jul.2004 7.20pm
dylan's picture

Ya know, one of those admirable qualities that I seek when I interview potential employees is the ability to accept criticism. I'm looking at this thread and seeing 110 posts, all based on Ty's willingness to accept that. Funny how things work out; here's a guy who's willing to adapt and overcome, and the results speak for themselves. You go, Ty. Break the sound barrier of design, one selfless step at a time.


Oscar Morris
19.Aug.2004 7.09pm
Oscar Morris's picture

Nice work indeed, Ty. Congratulations. I guess I'm a little late reading this thread but here's my after-the-fact-insignificant-because-it's-already-in-Graphis two cents: I did get a Goodwill meets Decepticon vibe from it like Tanya. Although I don't think it's anything striking enough to worry about as it has already proven to be unique in the minds of many scrutinous typophiles and judges.


Ty Wilkins
6.May.2005 9.32am
Ty Wilkins's picture

My online portfolio is up at www.tywilkins.com

If any of you know of someone who is looking to hire a Junior Graphic Designer (preferably in branding), I would be much abliged if you refered them to me at ty@tywilkins.com

Thanks again for everyone’s guidance and suggestions. Typophile is truely a great resource for designers.


Ty Wilkins
6.May.2005 3.09pm
Ty Wilkins's picture

At the suggestion of a fellow Typophile, I’m going to provide some additional information:

I graduated with a BFA in Graphic Design in 2003 from Auburn University. Since then I have worked as the in-house designer at a manufacturing plant in Macon, Georgia. My most recent branding work is featured in Graphis Logo 6 & LogoLounge II. I am looking for a full-time Junior Graphic Designer position (preferably in branding), and I am willing to relocate to virtually any city in the US. My original conceptual work can be viewed at www.tywilkins.com

Thanks again to the good folks of Typophile for all of your support.


Dan Weaver
7.May.2005 5.06am
Dan Weaver's picture

Ty, I think your last post is really good but its buried on page 3 of an old post. Ask a monitor where to post your employment request where it will be seen easily. Dan