Dob - running out of ideas

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Lars Schwarz's picture
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Joined: 11 Aug 2003 - 1:11pm
Dob - running out of ideas
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k, first of all: this is nearly the first logo for client i do. dob — der online berater (which is german) means something like the online consultant (not my idea).



spacing isn’t adjusted yet. i’m running out of idea. dob are 3 nice letters (form), aren’t they? nevertheless i’m stuck.
no.1 > my first idea (:// from http, as it has to do with online)
no.2 > my 2nd idea, which looks too much olympic / audi like
no.3 > the client idea, which i don’t like

anyone wants to play with dob … it shouldnt be that hard, i thought these 3 letters match very well, but … help! thanks: lars

Daniel Weaver's picture
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Joined: 26 Aug 2003 - 4:14pm
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Lars have you investigated cap DOB and der online isn’t as important as Berater is it. Try making Berater larger and stronger and make der online smaller, just a couple of quick thoughts

Matjaz Tomazic's picture
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Joined: 12 Jun 2003 - 4:56am
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I still think that the D letter has lower importance level than O and B. It stands just for an article, while O and B stand for a “real” words. According to that, I am not sure that DO could work in a conceptual sense.

Matjaz Tomazic's picture
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Joined: 12 Jun 2003 - 4:56am
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Oh, yes, I am sorry. I have noticed right now that this vertical ligature should form a B letter. As you can see it is not as obvious as someone could think. The possible solution could be cutting the D’s steam, so that just a curve remains… Or maybe showing only half of O. In that case B could be much more readable.

Ty Wilkins's picture
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Joined: 21 Nov 2003 - 10:16am
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Does this help the legibility of the B?

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Nice!

hhp

Lars Schwarz's picture
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Joined: 11 Aug 2003 - 1:11pm
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indeed nice … i maybe still have a chance to change to logo, as i started but did not finish the job by now. thanks!

steve paxton's picture
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Joined: 7 Apr 2003 - 4:30pm
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Oh, OK, if its still not too late…
I had some ideas when I first saw your original post, but didn’t have time to do anything about it.
If you’re still open to suggestions, and going back a bit to your original post, maybe try a face where the d and b are reflections…
dob

To be honest, I think the vertical-ligature-b is going in a better direction, but it may be a little too much for your client, so I thought I’d add my thoughts, just in case you need some more ideas to play around with

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Hey what about emulating the MIT Press logo*? Like “ololo”, or “clol<reversed-c>”.

* Not the crappy Template, but the sticks that spell “mitp”: http://mitpress.mit.edu/bookstore/

hhp

Lars Schwarz's picture
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Joined: 11 Aug 2003 - 1:11pm
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steve: this looks like the one i’m using now ;) i’m now using ff typestar for it, which has a mirrored b/d … i’ll upload the current version as soon as i’m back home. thanks: lars

Raja Sandhu's picture
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Joined: 13 Dec 2003 - 11:01am
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I’ll try this again..Lars, here’s another idea, based on the :// charactersDOB

kris sowersby's picture
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Joined: 18 Feb 2003 - 11:00am
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Here is a “d” & “b” logo for a new zealand brewery,
Dominion Breweries, or db breweries
which is quite similar to the above ideas.


Daniel Weaver's picture
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Joined: 26 Aug 2003 - 4:14pm
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Here are some thoughts Gif Ideas

Lars Schwarz's picture
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Joined: 11 Aug 2003 - 1:11pm
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thanks, i’ll give it a “redesign” and repost that one for critiques.

Matjaz Tomazic's picture
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Joined: 12 Jun 2003 - 4:56am
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Lars,

Maybe you should forget about no.1 This :// has really been done for too many times. No.2 might not be “breathing” enough. Beside that it could become quite unlegible in B&W. I would recommend no. 3’s further development anyway (altrough its a client’s idea), but probably you should choose a font (or develop the d,o,b letters yourself) which actually is symmetric, so that b is a mirrored d. Including all the necessary optical corrections of course.

Daniel’s opinion about dividing the importance of the words is also interesting, but I think that Online and Berater share the same level (there is many of other consultants and many of other on-line services). I think the only word which could be at lower importance level is the “der” article.

Matjaz Tomazic's picture
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Joined: 12 Jun 2003 - 4:56am
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Excuse me for that double post. I had some server troubles.

Daniel Weaver's picture
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Joined: 26 Aug 2003 - 4:14pm
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Matjaz, often here you get a server error when posting, just go back and then hit topics again and like magic your post is posted. It happens alot.

Ty Wilkins's picture
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Joined: 21 Nov 2003 - 10:16am
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When I hear “DOB”, I immediately think of the abbreviation for “date of birth”, but you are probably able to avoid that since you are working with German.

What about something like this?


The font is Helvetica Neue 93 Black Extended

Ty Wilkins's picture
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Joined: 21 Nov 2003 - 10:16am
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Who is the intended market for this logo? Are you seeking to reach other tech savy people or just your average joe? Are you trying to appeal more to a certain gender, age group, etc?

Ty Wilkins's picture
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Joined: 21 Nov 2003 - 10:16am
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Here’s another variation with the “D” and the “O” overlapping. It may help with the legibility of the “B”. I also added blue because of its technological assocations.