this is a work in progress I’ve done for a public university in brazil.
The original logo, created in 1927, had one main element: the ﬁre. The council behind it established it as the “knowledge ﬁre”, the ﬁre that burns eternally. Almost 80 years later the university wants a new logo but with the same concept. They want a stand alone, strong and simple symbol.
After 2 months, this is where I am. The symbol is quite closed because it merges the national with the states ﬂag, what represent literaly the name Universidade Federal de Minas Gerais — Federal university of (the state) Minas Gerais. And subjectively keep the symbol ﬁre really simple.
I’m not happy with the type options and I’d appreciate your help and comments. Basically I’ve chosen glypha, franklin and corporate because the “g” creates a support for the symbol. Univers as an option is merely a practical issue. The name is easy to remember for those who will handle the quotidian of the logo: the 40000 people in academic community.
Let me know your opinions and suggestions.
Thank you all.
Federal University (Brazil)