CAPA logo/ID

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Adriano Esteves's picture
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Joined: 11 Apr 2003 - 4:42am
CAPA logo/ID
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Ok, it happend again.


I did a logo for a client which I think turned out very good, but now the company name was refused so they had to stick with CAPA and drops the & ASSOCIADOS for legal issues. This laywer company is named CAPA that stands for the K word in Portuguese. Now I have some problems on the original concept. Tell me where makes more sense to you the type position. Should I only stick with the SERIF and drops Avenir for the description? Please be free to try other positions :-)

Thanks, I’ll show the full ID after finish the logo.

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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I think the mark is just too big for the type
options you are showing. Try reducing the mark to
50-65% of what it is and then pair it up with the
type.

Kyle Hildebrant's picture
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Joined: 7 Jan 2003 - 11:00am
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Is this still around? I would enjoy seeing how it printed.

Adriano Esteves's picture
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Joined: 11 Apr 2003 - 4:42am
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ye, I have them printed :-) Let me take a good photo this weekend and uploaded it. It turned out fine :-)

Adriano Esteves's picture
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Joined: 11 Apr 2003 - 4:42am
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ok, I need to take good photos from this, only one survived the out of focus mayhem, the top A4 letterhead. I’ll soon place photos of the rest of the stuff.

The lawyers decied to stick with this version, and wanted this ENOURMOUS ammount of names on the letterhead. I think the bar could be thicker on the logo.



Fredrik Danielsson's picture
Joined: 12 Jun 2003 - 7:55am
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I think 1 and 4 is the best, leaning against 4… Try make the right side of the type aligned with eachother making an impression of the verical bar of the “k”.

/f

Adriano Esteves's picture
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Joined: 11 Apr 2003 - 4:42am
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Thanks for the feedback. I’m also into the #4 as it seems more “balanced”. How about this:

Adriano Esteves's picture
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Joined: 11 Apr 2003 - 4:42am
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… double

Fredrik Danielsson's picture
Joined: 12 Jun 2003 - 7:55am
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the “k” seems to float around, it has no real anchor.
What about aligning the “k” to the type like this?



/f

am's picture
am
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Joined: 11 Nov 2002 - 1:45pm
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I like that a lot (anchoring the K like that) it really makes it work now with the type.

Matjaz Tomazic's picture
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Joined: 12 Jun 2003 - 4:56am
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Adriano, I would work on the the last suggestion from the first group you have uploaded (the one with thin vertical line dividing CAPA from sociedade…). My suggestion is to align the K sign’s lower serif with the beginig of “sociedade”. This centered composition might be too rigid.

The logo is beautiful!

Kyle Hildebrant's picture
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Joined: 7 Jan 2003 - 11:00am
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Matjaz —

Sorry off topic but, I love your thumbnail image.
Very clevar. :-) Made me smile.

Hildebrant.

Matjaz Tomazic's picture
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Joined: 12 Jun 2003 - 4:56am
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Thanks Hildebrand. I always like to make people smile.