Please be brutal!
Nevine explain what the company is all about. You really can’t comment without some background information. Such as is it a musical group or a lawyers oﬃce?
Hi Nevine. Nothing wrong with straignt type. You’ve done a nice job picking caps and italic lowers that are close in weight. However, I’d choose something other than Trajan. Particularly since it is type only. There are so many great Classic Caps to choose from. Consider the following: Forum Titling (Funky Trajan) Serlio LH (Has small caps) Aeneas Light (My pick of the group. Check out the alternate R) Several other classics have alternates and swashes that could lend some interest: Centaur, Bembo Titling etc. Now, your italic is Berkley Oldstyle. Don’t know if that swash p ending is stock or not. It’s a good idea, but I’d make the loop open from the stem. Plus, I would use a more calligraphic in nature, like Centaur’s arrighi italics. It oﬀers a light weight, nice swash possibilites, and my instincts say it will work better. Consider other layouts (ie. not one long line
It’s a logo for a lobbying group, Washington DC-based. They don’t concentrate on just one topic.
Randy, Aeneas Light is really lovely. Unfortunately, Tiro is revamping their site, so the face remains unavailable to me for some time