Personal Logo

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Robert King's picture
Joined: 23 Dec 2003 - 4:40pm
Personal Logo


I’m trying to develop a logo for freelance work, to be used initially on a business card, letterhead, etc. Maybe later on a website.
I would like to keep the mark type only.
My name is Robert King.

Here are four ideas. These are all in grayscale at this point… I will address color when I am closer to a final design.

The “KD” stands for “King Design,” although as you can see from the other options, I’m flexible about how my name is listed.

I like the 1920s-looking faces, because I’m leaning towards a non-coporate image, but I tried a variety here to get some reactions.

The fonts are, in order: Adobe Garamond, Bitstream Clarendon Light, Toot Sweet and Bergling Fantasia, both by Nick Curtis.

Any comments would be much appreciated.



clarendongaramondtoot sweetbergling

Scott Keawekane's picture
Joined: 2 Sep 2003 - 1:56pm

I like the last, but there seems to be a little too much air in the interior of the “G”. It may need to be narrowed a bit, and maybe pull the spur up so the logo doesn’t run all the way downhill.

Have you considered being the “design king”?

Daniel Weaver's picture
Joined: 26 Aug 2003 - 4:14pm

I like the verticle knock out version it has a 50’s retro feel. Try taking the cross bar on the k and make it break the rectangle too. Also make the g break the rectangle cleanly.