I’m designing a logo for a downhill bicycle tour company. After much consideration, I chose Leviathan Black Italic for the typeface. Currently I’m playing around with typesetting and could use some inspiration and feedback. Still in Black&White/Gray scale and have yet to introduce shape elements until thoroughly exploring type layout possibilities.
In terms of adding a brand mark — the idea that keeps coming to me is some sort of triangle (either isosceles with a wide base or equilateral) which would represent the mountain as well as the company’s stability in the industry. With the possible addition of a s-like bezier which connotes the winding roads and switchbacks riders enjoy throughout the ride.Other possible elements are a bicycle and/or sun icon, but I’m leaning more toward the mountain only to keep it simple. The many iterations of the company’s current logo(s) are all over designed and visually disorienting. I’m still “sitting for ideas” in terms of marks, but could use all your excellent opinions and ideas about the typesetting at this point. Have yet to present roughs to client.
ps — sorry about the JPEG, but I don’t have PDF ability. I could post a linked EPS if that would be helpful. Let me know.
Logo Typesetting Ideas/Feedback